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HD stands for High Definition (HD) and is a digital video format and offers the promise of sharper, clearer pictures and sound than currently available using analogue

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

video and television formats using the PAL / SECAM or NTSC system.

There are two standards of HD which are 720 and 1080. Each can be shown and recorded in two diffe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rent ways, Interlaced (i) and Progressive (p). Each uses square pixels. This gives rise to the four commonly stated standards which are: lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

>720i, 720p, 1080i, 1080p.

To understand better it is worth first looking at the common PAL system which is used currently in the majority of VHS, DVD,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

television and projection systems used in conference presentations.

PAL has only half the resolution of 720 HD and only a fifth of 1080 820 HD.

HD b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ased video (720 or 1080) are a vast improvement on PAL systems with a significant improvement in the clarity of image, amount of detail visible and improved colour re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ndition.

Using HD based source material, cameras and presentation formats in the conference arena offers significant opportunities to increase the impact of presenta

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tions and the method of display.

We are all familiar with the standard conference set of a projection screen or two, mounted against a felt covered stage set lit fro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

above and below with a couple of static logo boards attached.

This can now be changed into something altogether more dynamic and useful.

Prior to the advent of hig

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

h brightness projectors large displays were often limited to the use of videowalls (visible joins and high cost) or low light environments (audience in the dark and p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

resenters unable to maintain eye contact). HD enables the screens to be larger without loss of clarity, colours and detail in PowerPoint text, data, graphs and pictur

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es more lifelike with resulting message transmission, reception and retention by your audience.

HD uses square pixels as a standard, so do the latest generation of D

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

P projectors and these are now available with native HD resolution, therefore your source and the resulting projected display are exactly as intended, without any deg

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

radation or scaling.

With PAL based systems the larger the screen the more the original source materials lack of inherent data becomes apparent.

From this it can be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

seen that the images are broken down into much smaller chunks with the use of HD this enables much larger screen sizes to be used without the picture looking blocky

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or having jagged edges to diagonal lines, pictures, numbers and fonts.

Examples include pin sharp PowerPoint text and graphics and excellent colour rendition; for Ap

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

leMac users Footnote is as the designer intended – no reduction in quality from PC to the large screen.

Camera shots of presenters enable clear bright and lifelike i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mages.

Screens may make up the whole of the set backdrop with overlaid multiple live images reflecting the mood of the conference, and particular presentation elemen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ts.

Close up detail of artefacts are possible (e.g. components, medical…) with enhanced clarity previously achieved with great difficulty and at significant cost.

T

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat all important “wow” factor has extra dimension and flexibility.

What you see as clear and evident on your PC screen remains so at screen sizes measured in metres

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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