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Blockbuster movies always make the news. Whether it's adventure, mystery or fantasy, you get involved in the movie from the first moment and stay glued to th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e screen until the last fade out.

Great movies can tell us a lot about how to be great speakers. Great movies are a collection of very deliberate decisions

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bout many details that are packaged in such a way that we don’t see them individually. We feel them and we get absorbed by them. You can do this for yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur audiences.

Grab 'em!

How does a great movie capture your attention from the very first moment? The director wants you immersed in the mood, not consciou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of specific details.

You’ll have heightened awareness, you’ll think “this is going to be good”, and you’ll sit back and let i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t happen. You’ll forget everything else that’s going on in your life while you’re absorbed in to the movie.

Do you grab your audience so c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mpletely in the first moment that their attention stays fully on you from start to finish?

Creatively use your voice, your body language and your words. Cre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ate a mood, such as suspense, curiosity, or familiarity. This is the same as the director who combines scary music with a benign looking landscape. Your mind

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is attracted by the disconnect, even though you can’t articulate in words what has attracted you.

Perhaps there are a series of location scenes that t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ell you about the environment of the action. In “The Devil Wears Prada,” the opening scenes show New York City at a very fast pace. This fast pac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, the relentlessness of the city’s movement, tells us that relentlessness and speed are two themes that will play a significant part of the story.

Mod

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

el your opening on the effects and mood of your favorite movie. You’ll have the audience involved from the first moment and they’ll mentally stic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

around long enough to learn from the rest of your speech.

Hold 'em!

How do you keep their attention? Great movies seamlessly take you along for the durati

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on of the story. Each new scene, new character or plot twist is introduced smoothly, so you are swept along without a stop in the momentum.

Your speeches mu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t move from point to point without a stop in the action. Great transitions keep the momentum going. Embed your facts and figures, your technical language and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your solutions into mini stories, which flow from one to the other. If you are presenting with others, each presenter will keep the momentum flowing by craf

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing transitions that are part of the story, rather than “cuts” in the action.

If you must use Power Point, be sure that you are telling the stor

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y. No matter how exquisite the scenery, or fanciful the special effects, in a great movie it’s the characters who are the focus and move the story from

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

one scene to the next.

The next time you go to the movies, see if you can figure out how the movie captures your attention from the first moment and keeps i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t till the last fade out. When you can mimic that kind of impact in your speeches and presentations, you’ll be a standout when you are In the Spotlight

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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