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Consider and count all of the details - the little steps - to pay attention to that add up to big results - especially with regard to ou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r credibility. In this article I share some of the details that I feel make us more credible as powerful presenters. It does take time and effo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rt, but when we add them all together, our reputations will shine.

Accept the fact that there is no "quick fix" and that "overnight" su

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ccess may take many years. Yes, we do belong to a society in a hurry. It is common for people to feel that they can lose 30 pounds in a month a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd/or become a recognized speaker in demand by just deciding to do it. I can't even number the well known and successful speakers who have told

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the story of their struggles to reach stardom.

Once you embrace the idea that everything worth achieving will take time, discipline, h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ard work, patience and attention to details, you will be on your way. Think of these details as the "moments of truth" that have made Southwest

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Airlines so successful.

Pay attention to communication details. Even if you can wow an audience with your speaking ability from the po

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dium, but you don't pay attention to other communication details, you will never get a chance to speak from that podium. Here are some communic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ation details to adopt:

Telephone skills. Return messages with haste. I know that a good number of people do not do this, bec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ause so often I hear, "Thank you for returning my call." Does this mean others don't return calls? Yes. So when we do, we have varied from the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

norm and leave a good impression.

E-mail messages. With the huge amount of SPAM these days, it does take an extra effort to ke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ep ahead of the mail. It is the same, however, as with the telephone. If we are quick and courteous about answering our e-mails we leave anothe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r good impression.

Everyday conversations. Are you in a hurry all of the time? Just don't have time to talk. I am not suggesti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng that you waste a lot of time with idle chatter, but I do suggest that you take a few minutes to listen and answer questions. This is also an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

opportunity for letting others know of your expertise. If you are willing to share information, then you just might be the perfect speaker for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

their group (and practically everyone belongs to a group).

Snail mail. It is so seldom that we receive a handwritten note in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the mail that when we do, we remember. This is just another communication detail that will add up to setting you apart from the crowd.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

>

Now, I ask you to start making notes of the small stuff. Keep a list of the daily, weekly and monthly details or "moments of truth" t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat will add up to a huge change. I have only scratched the surface of the many details and steps, but do hope that I have started you thinking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What many large retail chains have done has been breathtaking and can only be admired. They took control of their supply chains and used their new influence and power to their advantage and therefore to the advantage of their shareholders. Just remember though, that retail chains consist of unremarkable buildings, staffed with unskilled labour and with low-tech plant.

Getting selected in a job interview is only half the job done; the other half is salary negotiation. When negotiating a salary, timing is important. Asking the salary amount right in the first instance would be imprudent. It is important to get the job offer or reach the final interview first before negotiating the salary-

How little you know about the age you live in if you fancy that honey is sweeter than the cash in hand (Rome-OvidFast book 1 circa 350 B.C.).

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