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What is a great presentation? As you might have already seen on the Internet, or read in books, there are many definitions of great presentations. Nevertheless, they all emphasize one point

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

- a great presentation is one which, ideally speaking, completely holds an audience enthralled. It is not entirely true that only great personalities can give great presentations. To devel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

op great presentation skills, which you will need, especially if you are a Six Sigma professional, you need to understand the anatomy of a great presentation.

Anatomy Of A Great Presentati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on

Unlike written reports where you have a chance to correct mistakes, presentations are a sort of ‘get it right the first time’ business activity. So, a considerable amount of preparation

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is necessary to make a presentation great.

1. All Great Presentations Are Well Researched and rehearsed in advance. You must determine how much information or statistics needs to be given

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in proportion to a plain lecture. Too much statistics defeats the purpose of your presentation and makes it boring.

2. Encourage The Audience To Have Confidence in you at the beginning by

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

greeting them and briefly explaining the points you are going to cover during the course of your speech.

3. Presentations Are All About Scoring Points and winning over others to your opini

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ns. Delivery skill is a vehicle of driving a point home. Statistical information should be presented in logical sequences and in the right doses.

4. Make The Presentation A Light-Hearted O

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne wherever possible but without compromising on the seriousness of the matter. All great presentations are made in simple language using industry specific jargon, but not words that are to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o hard to understand.

5. Great Presentations Use Audio-Visual Aids for greater impact. This is based on the principle that a picture speaks a thousand words. Even a budgetary speech or an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ccountant’s presentation can use slide pictures.

How To Give Great Presentations

Begin with greeting the audience; end with asking their feedback and then thanking them. Announce that you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

will answer their questions later at the end of your speech. Apart from the apparent benefit this provides you, you get their undivided attention to your speech which is vital to your succ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess.

Proven Steps To Give Great Presentations

Whether it is a formal speech to a large audience or an informal briefing, knowing your audience is vital to your speech preparation and help

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s you to relate it to them. Here are a few steps to making the actual presentation.

1. Judiciously Use Examples from everyday life or from past events to make your point quickly understand

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ble. But don’t let examples occupy center stage.

2. Don’t Forget, Your Audience may have come from different departments within your organization. Each of them has different interests and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

different levels of understanding on your topic. Strive to address the needs of the entire audience, not just a select few.

3. Grasp Audience Responses that show whether and how much they

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

like your speech. Make midcourse corrections to the tone of your speech if necessary. At this point you can engage them to lift their moods.

4. Extemporaneous Presentation goes a long way

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o make it interesting as this obviously eliminates the ‘report reading style’ and gives your speech a natural touch. You can use notecards if necessary, so that you don’t forget them.

5. U

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sing Body Language Effectively. Make eye contact with members of the audience. Make gestures like hand waving, nodding and voice. Using body language in this way helps to break the monoton

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y of a possibly long speech.

Giving a great presentations at work is not limited to just benefiting your organization. Use this vehicle to travel that extra mile to reach your career goals

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With the stressful lifestyles that many of us have, we surely want to just go out, relax, have fun with people, or just celebrate.

What you say is just as important as how you say it. Are you choosing the right words to speak to your customers? Are your advertising, marketing and promotional materials as powerful as they could be?

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