Just Other Articles

“The right word may be effective, but nothing is as effective as a rightly timed pause.” - Mark Twain

Mark Twain, through erroneous attribution, is accused of saying many things, but the foregoing is not only a true quote -its one which he both deepl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y believed and practiced. Although Twain, nee Samuel Clemens, is remembered by most in this century for his written works, he spent the majority of his years, right up to old age, touring the world giving talks. Publicly speaking.

He had to. Having

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

poured the profits from his books into a number of inventions and business schemes that all turned for the worst, Clemens found himself both deeply in debt and socially embarrassed by the state of his finances. A fiercely proud man, he determined to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

repay all his creditors at whatever cost, and so, against his wishes, heeded the advice of friends that the world would show up wherever he chose to speak and share his special down-home American wisdom.

Because, like most of us, he so disliked speaki

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng in front of a group, he decided to explore the art to find out if there might be ways to make it easier on himself, and in so doing, make it easier on the audience, too. Between his own speaking engagements he thus sought out opportunities to hear

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

others who spoke publicly, and with the practiced eye and ear for observation so apparent in his writings, became educated in the techniques that proved effective in winning audiences.

Though much has changed in speaking styles since, if one were to s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tudy the devices used by effective speakers today, she would find many of the same things Twain discovered a century ago. Chief among them would be this: people only start listening when you stop talking. To put it another way, one of the very best t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hings you can ever do while speaking is to not.

One of the most difficult aspects of effective public speaking that participants in our corporate classes have to learn is that for whatever it is you have to say, audiences require regular and numerous

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

breaks to absorb the last thing you said before taking on and processing the next thing you have to say. For most speakers, the anxiety of the experience and the physiological manifestations of that anxiety cause them to not only speak too quickly, bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t to continue to speak non-stop until they’ve finished their spurt so they can be done and quickly regain their seat.

The result of which is known as AGS, or Al Gore Syndrome, so named for that hapless soul who spoke non-stop in his 2000 AD inaugural

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cceptance speech, wanting so badly to get all his points across that he wouldn’t even stop to accept applause; for the last 20 minutes of his speech he spoke to a non-responding audience who had not only given up trying to reward him for his content, b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ut also on trying to digest the non-stop barrage of ideas without ever a hint of respite to do so.

You see, the pause in speaking is equivalent to the paragraph in the written word. Paragraphs set apart one concept from the next, but structurally the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y do even more. By giving the eye some white space at the end of one concept, and even a lit bit more before starting the next, the brain is given a break. A break just long enough to take in the thought that was last delivered before having to embar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k on processing yet another.

All great speakers know this. One great speaker, Bill Clinton (regardless of in what esteem one holds his political beliefs, if any, one must concede he is one) owes much of his political success to knowing the power of t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he pause. In fact, most speaking experts consider Bill Clinton to be the Master of the Pause. Clinton knows that people only start listening when you stop talking. Despite many technical failings the former president displays on the podium (pointin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g and lip biting to name a few), no one in public life today knows better how to craft a persuasive argument through the use of simple pauses between small groups of words.

To best appreciate the power of this technique, Google “Clinton speech” or “Cl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

inton video” or even “Clinton audio” and click on whatever comes up. Then while listening, count the number of words he puts forth before pausing (typically fewer than seven and often as few as two), and also listen for the amount of time he is silent

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

relative to the amount of time words are flowing from his lips. Depending on what speech you find, silence can amount to as much as 30%! Then do the same exercise the next time your boss speaks. While your boss might be president of your company, i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ts also true that he didn’t learn as much as some poor kid from Arkansas did and use the Power of the Pause to get to the highest position in the land.

Accept the fact that time goes by just nicely, thank you, without being filled up with your words.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Practice holding off on your next thought for just a moment after completing your last. Note the hint of understanding in your audience’s eyes when you give them a moment to ingest your great idea. Stop talking, and notice how people begin to listen

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/34764/justotherarticles-Presentation-Skills--The-Power-of-the-Pause.html">Presentation Skills - The Power of the Pause</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/34764/justotherarticles-Presentation-Skills--The-Power-of-the-Pause.html]Presentation Skills - The Power of the Pause[/url]

This article will highlight the key points into finding the right franchise for you. It will direct you to websites that will help you find various franchise opportunities that are out there, and help you find a franchise that is at the investment price you are seeking to spend.

Gone are the days when the names of a company’s top leaders filled less than half a page of the annual report. The traditional executive leaders, the CEO, CFO and COO have a growing crowd of so-called officers jockeying for spaces in the executive parking lot. The Chief Information Officer, currently a fixture at most companies was just starting to get settled when CSOs, CCOs, CTOs, CROs, CMOs and myriad other C-something-Os have started jockeying for room in the executive suite.

Many people wonder why Wal-Mart's logistical system is so effective. One of the big reasons is their flexibility in the global marketplace.

Tags

Links

Just Other Articles - Presentation Skills - The Power of the Pause

Related Articles: