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Just Other Articles - Baby-Sitting The Brain
The Photograph
The little girl is scared. This place is new. Different. Bright. Hot. She wonders, “why is this strange man is talking to me?” He raises his voice. “Look over here,” he hollers. She’d look but the lights are bright. He holds up a toy
The little girl is scared. This place is new. Different. Bright. Hot. She wonders, “why is this strange man is talking to me?” He raises his voice. “Look over here,” he hollers. She’d look but the lights are bright. He holds up a toy
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
. He squeezes it. The toy’s eyes pop. It’s interesting. Fun. She smiles. A bright flash of light pops. Her mother says, “Good girl!” They are done. The picture has been created.
Someday the girl will appreciate this photo. She’ll marvel at it. Scrapbook i
Someday the girl will appreciate this photo. She’ll marvel at it. Scrapbook i
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t. Show it
off. Her kids will marvel. Laugh. Enjoy it too. So will their kids. But on this day she
was afraid. The situation was new. Unknown. She wouldn’t have looked if not for the
toy. It caught her attention. Its fun beckoned. And the light went
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
on.
This scene repeats itself millions of times a day at Wal-Marts, Olan Mills, Sears, photography studios all over the world, and in classrooms filled with adults afraid of learning.
Survival or Pleasure
Our brain has a dual focus, survival
This scene repeats itself millions of times a day at Wal-Marts, Olan Mills, Sears, photography studios all over the world, and in classrooms filled with adults afraid of learning.
Survival or Pleasure
Our brain has a dual focus, survival
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
and pleasure. Survival is the baseline. Without
survival nothing matters. Our brain, to insure survival, never stops looking for
threats. All the components of the brain, even those responsible for logic and arts,
refocus immediately if the brain per
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ceives a threat. This dynamic cannot be ignored
in the classroom. Ideas, and the intellectual application of those ideas, are
unimportant to a threat focused brain.
Once a brain determines that survival is temporarily secure, it refocuses on the sec
Once a brain determines that survival is temporarily secure, it refocuses on the sec
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ond priority, pleasure. The brain doesn’t specifically want to have fun. It’s just
that many pleasurable sensations, including sleep, eating, sex and play, are directly
tied to survival. The survival connection to food, rest and procreation seem obviou
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s.
The brain also needs intellectual stimulation. Thinking is the brain’s own exercise
machine, keeping it healthy, alert and functioning.
Being Right Or Being Left
A large portion of our brain, our neocortex, consists of a left and a right
Being Right Or Being Left
A large portion of our brain, our neocortex, consists of a left and a right
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hemisphere. The corpus callosum provides a communications bridge between the
two halves. And the two hemispheres need all the communication help they can get.
They see very little the same way. They resemble two siblings whose experience is
the same
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
but who rarely agree about what they experienced. With the help of the
corpus callosum, the two hemispheres are able to partner. Together they
simultaneously comprehend the details and the context.
Generally, the left hemisphere thinks logically, the
Generally, the left hemisphere thinks logically, the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
right holistically. The left
sequentially: the right randomly. The left analyzes, the right synthesizes. The left
comprehends words: the right comprehends metaphors. The left examines what is
said: the right discerns how it is said. The left seeks fa
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
cts and details: the right
stories and visuals. And most importantly for this discussion, the left processes
positive emotions like laughter and joy: the right processes negative emotions like
fear and disgust.
This duality allows our brain to size
This duality allows our brain to size
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
up unknown situations quickly. The right
hemisphere surveys the big picture looks for survival threats. The left hemisphere
analyzes the potential threats, and if no threat is present, looks for the positive
aspects of the situation.
When the incomi
When the incomi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ng information doesn’t fit recognizable patterns, our brain goes on
alert. If the right perceives negative potential it directs the release of cortisol. If the
left perceives positive potential, adrenaline is released. Both of these brain
chemicals s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ear memories into our brain. They allow us to remember the events
years afterwards.
Baby-Sitting Adults
The threat of threats doesn’t disappear in adults. As a result, the brain’s survival focus can block learning. To the wary brain, a classro
Baby-Sitting Adults
The threat of threats doesn’t disappear in adults. As a result, the brain’s survival focus can block learning. To the wary brain, a classro
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
om can be Uncomfortable.
Foreign. Threatening. The act of learning implies a lack of completeness. Learners
suspicious of facilitator motives, or fearful of their own learning disabilities, can
become so wrapped up in right hemispheric negativity tha
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t they switch into survival
mode. Learning is forgotten. Given that this brain panic cannot be stopped, smart
trainers find ways to harmonize with and direct the brain’s dual focus.
That’s where Learnertainment® comes in. Entertainment style activitie
That’s where Learnertainment® comes in. Entertainment style activitie
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s baby-sit the
right hemisphere, keeping it busy with things it likes; cartoons, music, games,
interactivity, mnemonics. These activities provide the pessimistic right with a
positive context. Once the right hemisphere is playfully engaged, learning
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
can
commence without blocking.
If you want your trainees to “look at the camera,” baby-sit them. Focus them on pleasure. Not survival. Tell a joke. Display a toy. Play some music. Make it fun. By doing so, you will help snap mental pictures they can
If you want your trainees to “look at the camera,” baby-sit them. Focus them on pleasure. Not survival. Tell a joke. Display a toy. Play some music. Make it fun. By doing so, you will help snap mental pictures they can
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
savor years into the future.
Visit Lenn on line at www.offbeattraining.com. Blog with Lenn at http://offbeat-online.blogspot.com
Visit Lenn on line at www.offbeattraining.com. Blog with Lenn at http://offbeat-online.blogspot.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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