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Just Other Articles - Hocus Pocus Focus (Part 2)
“When we are absorbed in anything we are unaware of time; and so it seems to pass
quickly.” Magician Sam Sharpe
This is part two of a two-part article that focuses on magicians and trainers. In Part One, we discovered that magicians and trainers have a number of similarities. We discovered that both:
• Were once viewed as miracle workers
• Are regarded with suspicion by their audiences
• Practice manipulation of the audience
• Strive to not remind the audience of the manipulation
• Direct the audience’s attention toward the outcomes they desire
• Must control their environme
This is part two of a two-part article that focuses on magicians and trainers. In Part One, we discovered that magicians and trainers have a number of similarities. We discovered that both:
• Were once viewed as miracle workers
• Are regarded with suspicion by their audiences
• Practice manipulation of the audience
• Strive to not remind the audience of the manipulation
• Direct the audience’s attention toward the outcomes they desire
• Must control their environme
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nt to be effective
• Suggest the outcomes they expect
• Must focus their manipulation for the audience’s benefit
With these comparisons between magicians and trainers in mind, we will next turn our attention to the placement of magic in the learning environment. In this article, Hocus Pocus Focus Part 2 will determine when to use magic, and what magic to use.
When to Use Magic Within the progression of a training program, there are four specific times when magic is appropriate.
1. Use magic to begin the learning segment.
In my opinion, the best instructional designs are those that captu
• Suggest the outcomes they expect
• Must focus their manipulation for the audience’s benefit
With these comparisons between magicians and trainers in mind, we will next turn our attention to the placement of magic in the learning environment. In this article, Hocus Pocus Focus Part 2 will determine when to use magic, and what magic to use.
When to Use Magic Within the progression of a training program, there are four specific times when magic is appropriate.
1. Use magic to begin the learning segment.
In my opinion, the best instructional designs are those that captu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e attendee
attention immediately while framing up the learning to come without resorting to
artificial “icebreakers.” The very word icebreaker implies a counterproductive
learning metaphor. Trainers shouldn’t try to break through as if using an ice pick.
Instead, the focus should be on melting the cold atmosphere present due to trainee
fear and apprehension. Magic is an ideal resource for pulling learners immediately
into the presentation without putting them on the spot with a pointless activity.
In my early days, I performed magic at children’s birthday parties. Often the children where keyed u
In my early days, I performed magic at children’s birthday parties. Often the children where keyed u
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
p and needed to settle down before I could begin. Instead of waiting
for them to settle, I would invite them (so that we could “introduce” ourselves to
each other) to shout their names out as loudly as they could. Once they had shouted
their excess energy out and were ready to focus on the show, I would begin the
performance.
In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and t
In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
place the audience in the proper mood for the story to follow.
Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows.
2. Use ma
Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows.
2. Use ma
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ic to refocus energy.
Master magician Sam Sharpe once commented, “People will always pay attention so long as they are curious. Keep them guessing and wondering by doing the unexpected. Unpredictability is a key factor in holding attention.”
When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a res
Master magician Sam Sharpe once commented, “People will always pay attention so long as they are curious. Keep them guessing and wondering by doing the unexpected. Unpredictability is a key factor in holding attention.”
When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a res
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ult, the patrons would pay closer attention lest
they miss any future illusions.
In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this c
In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this c
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
assroom and that, in order catch it all attention is required. In
addition, when a session is focused and serious, a magic trick can provide some
levity, much as a steam valve functions on a pressure cooker, releasing excess
tension in a safe and timely manner.
3. Use magic to illustrate a key point.
All magic tricks, to be successful, are tied to a story. Magicians call it “patter.” Many would-be magicians have discovered to their sorrow that buying a trick alone is not enough to make them magicians. As magician Dariel Fitzee explained, “The secret is NOT important. The ONLY thing that is imp
3. Use magic to illustrate a key point.
All magic tricks, to be successful, are tied to a story. Magicians call it “patter.” Many would-be magicians have discovered to their sorrow that buying a trick alone is not enough to make them magicians. As magician Dariel Fitzee explained, “The secret is NOT important. The ONLY thing that is imp
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rtant is its favorable impression on the
majority of the spectators.” It is often the story that leaves that favorable
impression.
In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks wit
In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks wit
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
h you longer, with very
little effort on your part.”
Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.
4. Use magic to conclude the learning segment.
The strongest entertainments have full
Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.
4. Use magic to conclude the learning segment.
The strongest entertainments have full
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
satisfying endings. Before Hollywood
releases a new movie, it is common practice to screen it for a test audience. If the
studio discovers that the test audience dislikes the ending, the ending gets
changed. Many films, including Casablanca, Patriot Games, Fatal Attraction
and The Bourne Identity have had their ending altered through this process. The
alternative is disappointed moviegoers, bad word of mouth and ultimately, poor box
office.
In show biz, there is an old saying about starting strong and finishing even stronger. For successful entertainers, the ending is the high point of the per
In show biz, there is an old saying about starting strong and finishing even stronger. For successful entertainers, the ending is the high point of the per
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ormance. In a similar manner, the conclusion of training is an important
moment. The trainees have accomplished something of importance and should be
allowed to luxuriate in that achievement. A magic illusion, when placed as a coda to
the learning, functions as the exclamation point. It concludes the event in a special,
memorable manner.
What Magic To Use
Knowing when to use magic is a helpful but incomplete picture. The trainer must also know what magic to use. Next, we will focus on several illusions that any magic novice can perform and that are effective in the learning environment.
Chang
What Magic To Use
Knowing when to use magic is a helpful but incomplete picture. The trainer must also know what magic to use. Next, we will focus on several illusions that any magic novice can perform and that are effective in the learning environment.
Chang
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e Bag
The Change Bag is one of magic’s most versatile props. It consists of a bag, sometimes on a stick, with two pockets. The beauty of the bag is in the fact that only one pocket is visible at a time. This duality allows the performer to magically transform any item into another item with the wave of a hand. The Change Bag can be used for diversity training as many items become one, for financial management as pennies transform into dollars or to emphasize teamwork as individual names “merge” onto one organizational chart. In short, it is ideal for any situation where something transforms i
The Change Bag is one of magic’s most versatile props. It consists of a bag, sometimes on a stick, with two pockets. The beauty of the bag is in the fact that only one pocket is visible at a time. This duality allows the performer to magically transform any item into another item with the wave of a hand. The Change Bag can be used for diversity training as many items become one, for financial management as pennies transform into dollars or to emphasize teamwork as individual names “merge” onto one organizational chart. In short, it is ideal for any situation where something transforms i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
to something else.
This illusion, and those that follow, can be obtained through the following vendors: Creative Presentation Resources,
Disclaimer: I am not an advertising agent for these organizations. I simply report these vendors to aid you in finding the materials
Flash Paper
Fire effects can be dangerous and as such should be used with extreme caution. Nevertheless, fire-based effects
This illusion, and those that follow, can be obtained through the following vendors: Creative Presentation Resources,
Disclaimer: I am not an advertising agent for these organizations. I simply report these vendors to aid you in finding the materials
Flash Paper
Fire effects can be dangerous and as such should be used with extreme caution. Nevertheless, fire-based effects
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
re effective at capturing learner attention.
Fortunately for the non-firebug, there is Flash Paper. This handy paper, as its name
implies, burns in an extremely bright flash. It also burns so quickly that there is
little danger from it. Flash Paper is a great tool for any situation where you want the
learners to move beyond the past. Simply instruct the participants to write their
negative emotions, complaints, lists of poor leadership traits, parking lot issues,
situations where they have been “burned” by poor customer service or any other
items you want them to discard onto individual pieces of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Flash Paper. Then collect
the pieces of paper, place them in a container and destroy the past. The image of
complaints going up in a flash can be a highly effective method for moving the
discussion forward.
Magic Coloring Book
The magic coloring book has become a staple in many a trainer’s toolbox. Although there are several versions on the market, the basic trick involves a coloring book that is displayed with blank pages, then with black and white drawings and finally with the black and white drawings fully colorized. The Magic Coloring Book is perfect for situations where you want to demo
Magic Coloring Book
The magic coloring book has become a staple in many a trainer’s toolbox. Although there are several versions on the market, the basic trick involves a coloring book that is displayed with blank pages, then with black and white drawings and finally with the black and white drawings fully colorized. The Magic Coloring Book is perfect for situations where you want to demo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
strate three different progressive
phases. For instance, you could recap the learning that will occur, or has occurred,
with trainee knowledge of the subject progressing from a blank slate to a fully
formed image of the subject. Another usage could be to demonstrate three steps in
the process of solving customer service complaints, from approaching the complaint
with an open mind, to determining what the customer wants, to delivering a
solution beyond what the customer expected.
Needle Through Balloon
The final magic trick I’d like to highlight is called the Needle Through Balloon. In this i
Needle Through Balloon
The final magic trick I’d like to highlight is called the Needle Through Balloon. In this i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lusion, a needle is pushed into a balloon without popping the balloon. The
needle is then pulled all the way through the balloon and removed, but the balloon
stays inflated. Finally, the balloon is punctured with the same needle. This routine
requires minimal skill while providing maximum impact. Trainees cannot help
themselves from being drawn into the suspense of the illusion. The Needle Through
Balloon is applicable for encouraging trainees to overcome artificial barriers, to
believe in their own abilities, to solve difficult problems, to focus on accomplishing
supposedly unobtainable goals, to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
brainstorm new ideas and to believe they can
achieve career success.
A secondary use for the Needle Through Balloon is to validate the overwhelmed feeling that trainees sometimes feel in the middle of the learning process. I simply acknowledge to the trainees that their heads may feel as if they are ready to explode. Simultaneously, I insert the needle into the balloon. I then assure them that they will eventually absorb the information successfully and that, unlike the balloon, their head will not “pop.”
Training Magic
I would like to conclude with a word of caution. As Dariel Frizee stated
A secondary use for the Needle Through Balloon is to validate the overwhelmed feeling that trainees sometimes feel in the middle of the learning process. I simply acknowledge to the trainees that their heads may feel as if they are ready to explode. Simultaneously, I insert the needle into the balloon. I then assure them that they will eventually absorb the information successfully and that, unlike the balloon, their head will not “pop.”
Training Magic
I would like to conclude with a word of caution. As Dariel Frizee stated
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the trick is
not important. Nor is the trainer’s ability to perform the trick. What is important is
the success the trainees have in learning the class material. Magic should not be
overused. Training is not a magic show. Nevertheless, the similarities between
magicians and trainers are too numerous to ignore. For magic does allow ordinary
people to become wizards in both the theater and the classroom. True learning is
not an illusion but it should be magical!
Visit Lenn on line at www.offbeattraining.com lennmillbower@offbeattraining.co
Visit Lenn on line at www.offbeattraining.com lennmillbower@offbeattraining.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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