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You are here: Home > Business > Presentation > Outsmarting the Sprites: How to Prepare for Presentation Disaster |
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Just Other Articles - Outsmarting the Sprites: How to Prepare for Presentation Disaster
In Medieval times people believed that when mischievous sprites heard you wish for
something they would make the opposite happen. Many show biz professionals still
believe in them. I can attest to their existence. I have seen them in action. One time, when I was attending an American Society for Training and Development International Conference and Exposition, a featured speaker began by saying that this opportunity to present in front of his According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product /her colleagues was the completion of a
lifelong dream. It was a bad choice of words. The audience responded
enthusiastically. The sprites responding by freezing the presenter’s laptop. The presenter apologized and asked permission to reboot. As the computer tried to recover, the presenter stalled. 10,000 people waited … and waited … and waited. After 10 minutes and a different computer hookup, the presentation finally began. I had been forg ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in iving up to that point. After all, the sprites can attack anyone. It is
what occurred next that astounded me. The presenter could have continued without
waiting for the PowerPoint to reload, but had not prepared for a sprite attack. I’ve seen the sprites attack other presenters too. At the 2002 ASTD conference a famous presenter was discussing the proper usage of PowerPoint slides. Again the sprites pounced. There was a misspelling on a slide lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. and a participant told the
presenter so. The presenter interrupted the presentation and changed the slide as
the entire audience waited. The sprite no doubt laughed. In 2003 I was the presenter attacked. As I began a discussion of the distractions cell phones cause during modern training programs, a sprite commanded my computer to download software. I was forced to, like those presenters before me, halt my presentation and deal with a spri here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe te. All three examples are true. All put the presenter on the spot. All inconvenienced the audience. All were avoidable. In this article, I hope to help you outsmart the sprites by examining the extensive preparations show biz professionals practice. In fact the acronym for those preparations is P.R.E.P.A.R.E. We will discuss each of the steps in the acronym sequentially, beginning with Plan. Plan The Plan is the most critical part of any p d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro erformance but the least noticed by the
audience. To gain insight into the length Hollywood goes when planning a movie,
consider the current movie phenomenon The Lord of the Rings. The extended DVD
version of The Fellowship of the Ring features hours of material showcasing the
years of planning that went into that production including concept development,
scripting, storyboarding, scenic selection, character development, music creation
and ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc actor casting. All these details added to the success of the film. Any one of
them handled poorly could have ruined it. Presentations, although not as involved, still require planning. That planning often starts with a concept that is developed into a script. I realize that some presenters prefer an outline. Outlines do offer spontaneity. But what they lack is specificity. A show biz production contains a myriad of details not readily appare easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi t in an outline.
The very act of scripting places a discipline on the performance that cannot be
obtained in any other way. For an example where the stakes can literally be life or death, consider the legal profession. Lawyers script their opening and closing arguments, witnesses script their testimony, and judges script the explanations of their rulings. They plan what they will say in the courtroom so that it will be factually correct and nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically logically
thought through. Scripting forces you to determine exactly what you mean, how what you mean connects with what you’ve already said, and how what you will say leads inevitably to a grand finale where every detail of the performance connects. So therefore, the first step in foiling the sprites is to capture it all on paper. Rehearse In entertainment you can spot the true professionals. They Rehearse so much that they look unrehea and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ rsed. They “flow.” Flow occurs when you know something so
completely that concentration is no longer required (much like our daily commutes:
we’ve rehearsed that drive for months). Constant, repetitious, mind-numbing rehearsal beyond endurance is the price performers pay to achieve flow. They examine the script line by line to plot the logistics of the performance. They determine where the props should be placed, how each item and person wi ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ll get from point “A” to point “B” and correct
disconnects in the script. These run-throughs, although tedious and time
consuming, eliminate many of the flaws that attract sprites. As a result the
performer becomes one with the presentation. Explore With practice and repetition behind you and flow in front of you, the sprites must seek another opening. They look for the unexpected. Accordingly, you should take time to Explore all the poten ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a tial unplanned challenges. Some people accuse me of
being an “Eeyore” on this subject because I over-think potential calamities. It is true that I spend a great deal of time exploring what could go wrong. I ask myself a number of questions: * What technology issues could pop up? * What questions might the audience ask? * What would a heckler say? * Are there any electrical wires to trip over? * What health problems could dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod someone in the audience have during presentation? I explore these potential dangers not because I am a pessimist, but because the more emergencies I envision, the less likely the sprites are to surprise me. Protect Once you have identified a potential challenge, you should Protect yourself from it by devising a solution. You should then protect yourself again by devising a solution for the solution. You should ask yourself, “What’s th cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin e backup plan?” Then ask
yourself, “What’s the backup plan for the backup plan?” Finally, ask yourself, “What’s
the backup plan for the backup backup plan?” For example, consider technology issues and ask yourself, “What if the laptop crashed?” Then determine to bring backup overhead slides just in case. Next ask yourself, “What if the overhead projector light bulb blows?” Then resolve to bring an extra light bulb with you. Finally ask your tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen elf, “What if that light doesn’t work?”
Then learn to present without your slides just in case. Here’s an example from my own experience. In My Training With A Beat presentation, I demonstrate the various uses for music in learning environments. Without music there can be no presentation. I have protected my clients (and myself) by integrating the music into the PowerPoint presentation. I then travel with the music on a backup CD-ROM and a t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel back-up audiocassette. As an extra
precaution, I have recorded the music onto a VHS tape so that, even if all the usual
audio channels are unavailable to me, I can play the music on a TV. On the remote
chance that all these mediums should become demagnetized, I also carry several
emergency musical CDs. Accept In improv training, comedians are taught to welcome the unexpected, to treat sprite surprises as gifts. These gifts lead to new ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust discoveries. I will never forget the time, as
a magician performing the linking rings (eight rings link and unlink at will), a mike
stand got in the way. Much to my surprise, the sprites linked a ring to the mike
stand! Even more surprising was the audience reaction. They applauded! That bit
immediately became a part of my act. It is an axiom among magicians that the magician has greater power because the audience never knows what is coming y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products . Chances are that when something
unexpected happens, the audience will, as they did with my link to the mike stand,
regard the occurrence as planned. This fact gives the performer a decided
advantage. If you Accept whatever happens as a gift, the audience will likely never
know the sprites struck. React Accepting is not the same as compliance. Even when something unexpected occurs, you should still take charge. React with an aura of c . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de onfidence knowing that you are
prepared. Ironically, the amount of preparation you have engaged in will rebound to
your advantage. Your client will be impressed by the amount of preparation you
went to the deliver for them. In this perverse sense you should welcome the sprites.
Your reaction to their mischief will only make you look more professional. Enjoy You’ve planned, rehearsed, explored, protected, accepted and reacted. The final elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip step is to simply Enjoy whatever happens. You control the dynamic so relax and
place your focus where it belongs, on your audience. This focus will drive the sprites
crazy. A Show Biz Tradition So, remember to P-R-E-P-A-R-E. And as a wish for luck (and in case the sprites are listening), break a leg! Visit Lenn on line at www.offbeattraining.com lennmillbower@offbeattraining.co tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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