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Most of us would admit to being anything from downright terrified to slightly apprehensi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ve at the prospect of doing a presentation for colleagues or clients. We may try our be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t to avoid it, but there are some excellent reasons why the presentation may be the best

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

format for you to put across your message:

1. It is personal – the audience gets the op

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ortunity to see and hear the presenter and this helps them to decide their reactions to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he material. 2. They can ask questions and get immediate answers. 3. The interactive n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ture of the presentation means the presenter gets feedback from the audience and can tel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

if their offering needs some adjustment. 4. By being present in front of an audience,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t helps you to sell your idea or product. 5. It is much more interesting than reading l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

terature or information on a website.

Overall it is simply the most practical and dynam

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

c way of getting your message across as clearly as possible.

So what are the benefits o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a presentation?

1. It gives you the opportunity to educate and influence – you may nee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the help of another part of the organisation or another company to reach your goals.

2

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

You can see for yourself what the reaction is to your news.

3. With luck you will gain

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

their commitment to your project immediately, whether that is their cooperation, their r

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sources or their financial backing.

4. You can sell your company and also yourself – th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

re is no better way to get into the spotlight than to stand up and do a presentation.

5

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

You get to have some impact!

In my experience, the benefits of doing a presentation va

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tly outweigh the time and effort you put into it. But the biggest benefit of all is tha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you no longer have a fear of doing presentations and can go on to get better and better

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A datamart monitoring the inpatient and outpatient service could be based on data retrieved from the HIS database. In a dimensional model it would store the dimensions involved in the service: Patient, Date, Healthcare Unit and Department, exit DRG (diagnosis related grouping) group, Diagnosis (based on ICD), Medical intervention based on selected codification, pharmaceutical treatment, medical material used, and capture all cost related facts in the fact table. The star schema captures information related to an inpatient event, which normally may last few days.

A vast number of materials on health care have been published in order to educate those who want to learn about it and eventually improve the practice of medicine.

While there are several ingredients that make up a successful sales letter or marketing campaign, you can significantly improve your results by presenting your prospects or customers with valuable offers. Including these 5 ingredients will help you achieve your goal of motivating your target market to take action on the message you’ve sent.

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