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I have a pet peeve that I didn’t know I had until recently. Having been in education for along time, I’ve sat through my share of presentations. Most of the presentations have been on the p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ositive side of tolerable, but there have been a few that left me with nothing more than a sense of relief when it was over. As I’ve considered the situations, I’ve discovered some characte

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ristics that are common to good presentations. So, regardless of the setting—business, school, church, social organization, and so forth—here are some things to keep in mind next time you h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ave to speak to a group of any size.

1. Know your material. Speakers should have confidence in their knowledge of the material they are presenting. You might have to rely on notes

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or note cards, but practice your presentation so that you don’t have to read to those in attendance. When you start reading to me—whether from your notes or the PowerPoint presentatio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n—I have flashbacks to my childhood and think it’s nap time!

2. Engage the audience. Let’s face it... some of the most knowledgeable people in the world make poor presenters becau

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se they don’t know how to engage the audience. If you are bored presenting it, just imagine how bored those listening to you are! Engaging the audience can be accomplished through a var

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ety of interactive techniques—asking good discussion questions, providing fill-in-the- blank handouts, hands-on activities, etc. Good presenters can read the audience and can tell if t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hey have them engaged. Be prepared to draw them back in when you see their minds taking a field trip.

3. Connect to real life. Adults engage in educational experiences for a va

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

riety of reasons, but one of the most prevalent reasons is their desire to learn something that will help them in their day-to-day lives. Though you might be the foremost expert in your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

field, if you can’t present material that matters to ordinary people, you haven’t accomplished anything in your presentation. Check your ego at the door... or you might find that you ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e the only person in the room who is impressed with you!

4. Watch the time! This is a big issue for me. Adults are busy and invest themselves in activities that often are squeez

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ed into an already overloaded schedule. When you start late or talk beyond the end of class, you have said, “I’m more important than you!” Respect the time commitment of those in the ro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

om and learn to budget your time so that you can finish before they start checking their watches. Then, if the situation allows, make yourself available to speak one-on-one with those

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

who want to remain after class.

5. Don’t waste time teaching the obvious or the unnecessary. Most of us have been around long enough to catch on to the obvious things in life. I b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

et that before you can say, “That’s a picture of a clock,” most adults figured it out. On the other hand, you might be a clock-aholic... I’m not! So, I probably don’t want the intrica

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te details about the clock’s construction.

6. Have a plan. View the presentation as a journey from point A to point B. Understand why the journey is important, the path you will s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lect to make the journey, and the interesting details that are part of the journey. When you spend two hours clicking through slides sharing technical information in a monotone voice,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you need to be put in time-out! That’s not education; that’s abuse!

We have this idea that all we need to be called an “expert” is a PowerPoint presentation and a captive audience. Try

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

videotaping your next presentation. If you get bored or fall asleep while watching it, you need to review this article. People’s time is too valuable for you to waste it! Think about it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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