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Just Other Articles - Speak to Influence Mini-course; Part 1 of 5
In this session you will:
1. Record your voice
2. Make a strengths list
3. Make an improvement list
4. Define who will help you.
There are many things that you can do to improve your speaking ability. I think that a necessary ar
1. Record your voice
2. Make a strengths list
3. Make an improvement list
4. Define who will help you.
There are many things that you can do to improve your speaking ability. I think that a necessary ar
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ea to that almost always benefits the speaker is the ability to speck and influence the audience. This mini course will help in many way and we will take it a step at a time.
1. RECORD YOUR VOICE
It is invaluable to record yourself. It will gi
1. RECORD YOUR VOICE
It is invaluable to record yourself. It will gi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ve you a new perspective on how you speak and make a point. It will also be a reference for you. I use my computer and a microphone. A cassette recorder or a micro-cassette recorded will be fine. If you have a video recorder and a tripod this wo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
uld also serve nicely.
I would like you to record yourself in two different ways. First, simply read from a book or magazine for one to two minutes. Then record yourself without a prepared script. Pick a topic and speak about it for 1 to 2 minu
I would like you to record yourself in two different ways. First, simply read from a book or magazine for one to two minutes. Then record yourself without a prepared script. Pick a topic and speak about it for 1 to 2 minu
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tes.
These recordings will be enough for you to now evaluate yourself. An objective evaluation at this point is very important. I strongly suggest you to take it seriously and it can be insightful and fun at the same time.
The goal here is to
These recordings will be enough for you to now evaluate yourself. An objective evaluation at this point is very important. I strongly suggest you to take it seriously and it can be insightful and fun at the same time.
The goal here is to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ain insight on how others hear you. You should listen for specific things such as the way you take breaths, your pronunciation, your perceived pace of speaking. It is even good to note the number of words and then define your speaking pace in wo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rds per minute. These recordings are a great reference for you and the more things you observer about them the more value they will have for you.
The objective is to make you aware of your speaking pattern so that you will have specific things
The objective is to make you aware of your speaking pattern so that you will have specific things
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to work on and become less self-conscious.
2. MAKE A STRENGTHS LIST
Many people do not like the way they sound. They think it does not sound like them. The way we hear ourselves is not the way others hear us. No matter how you think you sound,
2. MAKE A STRENGTHS LIST
Many people do not like the way they sound. They think it does not sound like them. The way we hear ourselves is not the way others hear us. No matter how you think you sound,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
it is important to realize that you do have some definite strengths.
After you have recorded yourself, listen to the recording a few times to evaluate certain aspects of your voice. It is important to note that the things we measure we tend to
After you have recorded yourself, listen to the recording a few times to evaluate certain aspects of your voice. It is important to note that the things we measure we tend to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
improve. I suggest that you rate yourself on a scale of 1 to 10 for the following qualities. Have your evaluators do the same but realize that each evaluator’s scale will be different.
• Warmth
• Command
• Professionalism
• Enth
• Warmth
• Command
• Professionalism
• Enth
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
siasm
• Showing Interest in your material
• Articulateness
• Pace
• Persuasiveness
• Pleasantness of tone
• Clarity
• Passion
• Authority
• Volume
Write down any other adjectives that come to mind.
• Showing Interest in your material
• Articulateness
• Pace
• Persuasiveness
• Pleasantness of tone
• Clarity
• Passion
• Authority
• Volume
Write down any other adjectives that come to mind.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
3. MAKE AN IMPROVEMENT LIST
The next part of the process is to determine the improvements or needs. Consider the following criteria:
• Too fast or too slow
• Too loud or too soft
• Monotone
• Tentative or uncertain
• Mumble
The next part of the process is to determine the improvements or needs. Consider the following criteria:
• Too fast or too slow
• Too loud or too soft
• Monotone
• Tentative or uncertain
• Mumble
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s
• Breath too loud
• Breath not paced well
• Unpleasant tone
• Strong accent
• Tired or lacking enthusiasm
• Uses non-words, such as “ah,” “uh,” “um,” or “you know”
• Too high-pitched
• Nasal
• Not
• Breath too loud
• Breath not paced well
• Unpleasant tone
• Strong accent
• Tired or lacking enthusiasm
• Uses non-words, such as “ah,” “uh,” “um,” or “you know”
• Too high-pitched
• Nasal
• Not
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
relaxed
• Singsong
• Threatening
Again, list additional adjectives that come to mind.
Making lists of strengths and improvements will help you to define the things you don’t know you do well or areas you where you didn’t know you nee
• Singsong
• Threatening
Again, list additional adjectives that come to mind.
Making lists of strengths and improvements will help you to define the things you don’t know you do well or areas you where you didn’t know you nee
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ded to improve. Identifying these is extremely valuable. Once you know your strengths, be grateful for them. Now that you have your improvements list, you are ready to advance.
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
upport of someone who knows you well and who you feel is easy to work with can be a big help. It may be best to have two people you can count on for comments and suggestions. Any more than two may be unnecessary.
Explain to your helpers that yo
Explain to your helpers that yo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
u would like them to listen to you or your recordings on occasion.
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating you
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r speech is an important part of the process of improvement. After evaluating your recording on your own, have two other people evaluate you as well using the same criteria. Then combine the feedback from these evaluations.
Once you have record
Once you have record
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ed yourself and with your rating and the feedback of others you will be ready to map out a plan for significant improvement.
That’s it for part 1. You are now prepared to make some progress towards improving your voice in very specific areas. Y
That’s it for part 1. You are now prepared to make some progress towards improving your voice in very specific areas. Y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ou will be pleasantly surprised at how quickly you can make progress with a little focus and effort.
In part 2 we will cover the key qualities of your voice, how to eliminate “non-words” and what to do about your specific pronunciation mistakes
In part 2 we will cover the key qualities of your voice, how to eliminate “non-words” and what to do about your specific pronunciation mistakes
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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