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    Everyone knows the signs. The glazed expression, the droning sentences, the bored aud
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ience. These are all indications that someone is stuck in PowerPoint purgatory. Avoi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    this fate by consciously developing slides that are an asset rather than a detriment.
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    Following are five tips that you can apply immediately to help you get out from behin
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    your slides and engage your audience.

    1. Use Titles Effectively: The titles of your s
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ides can help your audience understand and follow your presentation. In general, slid
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    titles should be concise and informative. Use short phrases with simple words. Avoi
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    excessive jargon.

    2. Use Fewer Words: Limit the words on your slides. Avoid long sen
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ences because this encourages you to read the slide verbatim. Instead, craft short ph
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ases that clearly communicate your key concepts.

    3. Use Simple Diagrams: They say a
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    icture is worth a thousand words. Develop simple diagrams that outline the key points
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    of your presentation. You will have to explain what the diagram means, which will fo
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ce you to engage with your audience.

    4. Highlight Important Concepts: Bold key words a
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    d phrases in your presentation. This will help you remember to discuss important conce
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ts when presenting your slides.

    5. Cut Your Slides: As with all forms of communicati
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    n, shorter is best. When revising, don’t be afraid to cut unnecessary slides. Use th
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    s rule of thumb to find the ideal length for your presentation: During the first revi
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ion, cut at least 25% of your slides; the second, delete 10%; the third, eliminate 5%.
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

    Developing a concise, reader-friendly and effective presentation will help you avoid
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    owerPoint hell and impress your clients, colleagues and prospects.

    (c) 2005 Fard Johnma


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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