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Just Other Articles - Powerful Presentations -- The Six Ps
In today’s fast paced world, being able to present our messages powerfully is not just an asset, but has become a necessity. Whether we ar
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e presenting one-on-one or to a large group, we will be successful if we make use of what I term as the Six Necessary Ps.
The first “P
The first “P
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
stands for Passion. If we are not passionate about our topic, our ideas, and/or our products, our presentation will lack enthusiasm a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d sincerity. No one loses credibility more quickly than the presenter/speaker who appears to be giving a canned speech that doesn’t come f
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
om the heart.
The second “P” stands for Preparation. Some presenters pride themselves on “winging it” which quickly becomes obviou
The second “P” stands for Preparation. Some presenters pride themselves on “winging it” which quickly becomes obviou
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s to the audience. I am not advising memorization of your presentation, but I suggest knowing your topic thoroughly, having more material
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
han you need, and creating an outline or roadmap to follow. A suggestion that works well, however, is to have a strong opening and closing
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and memorizing both of them.
The third “P” stands for Partnership. As presenters, we become most effective when we form partnersh
The third “P” stands for Partnership. As presenters, we become most effective when we form partnersh
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ps with those who are experiencing our presentations. We can achieve this by pre-presentation contact and by caring about those in the aud
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ience. The beginning speaker is most concerned about him or herself, whereas the professional cares about the listeners.
And that take
And that take
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
us to the fourth “P” which stands for Professional. The effective presenter acts, looks, and talks like a professional. The professio
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
al is early to arrive, makes sure that everything is in place, and that any technical equipment is in working order. The professional retu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ns phone calls and e-mails in a timely fashion and sends requested information immediately.
The fifth “P” stands for Props. These
The fifth “P” stands for Props. These
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
include handouts, visuals, Power Point programming, music, and objects that serve as metaphors or examples. Not only do visuals help enhan
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e the information being presented, they help the audience remember our points. The warning is to not overdo in this area and not depend up
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n them to do our work for us. Otherwise, props can detract from the message.
The sixth “P” stands for Practice. The more we practi
The sixth “P” stands for Practice. The more we practi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e our stories, our ideas, and speaking to groups of all sizes, the more effective we will become as powerful presenters. Some presenters
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
practice in front of a mirror. Some tape themselves and listen to the tapes. Some practice their stories on friends and family. I do a lot
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of my practicing while driving.
When we put all of the “Ps” together, we will not only give powerful presentations, we will also e
When we put all of the “Ps” together, we will not only give powerful presentations, we will also e
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
joy doing it and our audiences, in turn, will enjoy listening to us. We will achieve Power, Persuasion, Polish, and Pizzazz!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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