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Just Other Articles - Presentation Skills - Keeping the Blackberries at Bay
Question: How do you know if an engineer is an extrovert?
Answer: He looks at your shoes when he talks to you! I am allowed to say that, coming from a family of engineers, but it’s exactly to the point of this month’s column on the art of successful presentation design an
Answer: He looks at your shoes when he talks to you! I am allowed to say that, coming from a family of engineers, but it’s exactly to the point of this month’s column on the art of successful presentation design an
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d delivery. At the heart of all successful presentations is a presenter who maintains proper eye-contact with members of the audience at all times.
Microsoft estimates that with over 300 million copies of PowerPoint installed world-wide, something like 3 million presentat
Microsoft estimates that with over 300 million copies of PowerPoint installed world-wide, something like 3 million presentat
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ons are given every day. What they don’t say is that roughly 2.9 million of those are completely ineffective in achieving true knowledge transfer, what presentations are supposed to be about in the first place.
Knowledge transfer occurs, for the most part, when you are ab
Knowledge transfer occurs, for the most part, when you are ab
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
le to keep every member of the audience on the same page throughout the entire presentation. Unlike a written report, where the intended audience has the luxury of acquiring the embedded knowledge at his or her own pace, a presentation is actually an event where knowledge
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ransfer is a rather ethereal event; information appears on the screen and is discussed for a fleeting moment in time, and then disappears.
To understand the relationship between an on-screen presentation and a written report (or worse – the presentation printed as a hand-o
To understand the relationship between an on-screen presentation and a written report (or worse – the presentation printed as a hand-o
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t), think billboard versus magazine ad.
Look me in the eye
To keep the audience together, you first must start with a presentation that allows you to stay engaged with the audience, as opposed to either the screen or your notes. When you lose engagement in business prese
Look me in the eye
To keep the audience together, you first must start with a presentation that allows you to stay engaged with the audience, as opposed to either the screen or your notes. When you lose engagement in business prese
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ntations today, you invite audience members to wander, and that’s when the Blackberries blossom.
A key element to successful engagement involves learning proper eye contact, which requires you to hold contact with individuals for anywhere between 3-7 seconds, or until you
A key element to successful engagement involves learning proper eye contact, which requires you to hold contact with individuals for anywhere between 3-7 seconds, or until you
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ave completed one thought. At which point, you pause and move to another person and do the same. Most presenters look at one person no more than ? to 1 second at a time, if that, and then only when they’re not looking up at the ceiling or down at the floor. Or, with extr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
verted engineers, your shoes.
Modern presentation theory teaches a conversational approach to presenting, because that’s the way to maximize both comfort and trust between you and the audience. By practicing some fairly simple eye contact techniques, you can deliver to a g
Modern presentation theory teaches a conversational approach to presenting, because that’s the way to maximize both comfort and trust between you and the audience. By practicing some fairly simple eye contact techniques, you can deliver to a g
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
roup of 500 without ever feeling more anxiety than you would when discussing your job to friends around a lunch table. Most people find that hard to believe until they’ve received some training, but when you get it down, it’s rather powerful stuff!
People like to talk abo
People like to talk abo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t themselves, about what they do, and about what they know. Your presentations should be like that. Use the screen to keep yourself in a pre-set direction, use it to list all the points you want to be sure to make, but deliver the presentation itself from the heart. Peop
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e care somewhat about content, but what moves them to interest is hearing how you feel about it. To get across emotion, you want to be conversational.
Reading is NOT fundamental
Your job as presentation designer, therefore, is to create visuals that further this process
Reading is NOT fundamental
Your job as presentation designer, therefore, is to create visuals that further this process
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rather than hamper it. Your slides need to contain only as much information as is necessary to start the conversation, and allow you to continue it while engaging individuals in the audience with your eyes. You are not there to read slides - the audience could do that qui
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e easily for themselves, thank you. If you’re reading from the screen, you’re not engaging the audience. If your eyes are anywhere but in contact with a listener, the audience is actually dis-engaged.
The other problem with trying to deliver a presentation that contains l
The other problem with trying to deliver a presentation that contains l
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ngthy streams of prose is that the people who came to hear you speak can read words about 40% faster than you can speak them - 250 words per minute for them vs. 150 wpm for you. It is the equivalent of having a minivan that waits until the last minute to pull out into the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
road in front of you, and then proceeds to drive 40% slower than the speed limit you were pleasantly exceeding.
When there is too much information on the screen, especially in the form of sentences, not only does the reading process rob the audience of their precious time,
When there is too much information on the screen, especially in the form of sentences, not only does the reading process rob the audience of their precious time,
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
it also leads to breaking the essential bond between you and the audience that occurs only with constant eye contact. When you project up TMI, you are forced, by design, to turn your back to the audience as you read from the screen.
As practitioners of the conversational
As practitioners of the conversational
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
pproach know, nothing works more to bind you with the audience than the proper use of eye contact, summed up with this rule:
If eyes aren’t locked then your jaw must be.
With a visual so complex that it forces you to read from the screen, this all-important component to p
If eyes aren’t locked then your jaw must be.
With a visual so complex that it forces you to read from the screen, this all-important component to p
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
roper presenting is lost, attention erodes, and the only contact your audience seeks is with people at the other end of their wireless devices.
Absorb, Align, and Address:
The solution, then, is to restrict the volume of information at each exposure to that which can be a
Absorb, Align, and Address:
The solution, then, is to restrict the volume of information at each exposure to that which can be a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sorbed by both you and the audience in just a few seconds - 10 at the most. The proper procedure for achieving transfer of information from the screen to the audience involves a process we call Absorb, Align, and Address, but that is a the subject of an article all its own
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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