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Graphic design is a key element in communicating effectively with your audience; whether it is for a trade show or a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ny other form of marketing communication. The tendency in trade show marketing is to say as much as possible in the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

time and space allowed during a trade show. Generally, you have 3-10 seconds to capture the attention of a trade sho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w attendee. Companies often try to cram as much information into a 10x10 or 20x20 space as possible. From graphic im

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ages to text relating to the companies products and services companies put way too much information into their trade

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

show displays.

So how do you speak to your audience so that they retain some of what you’ve said and even more imp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ortantly take action and buy? Below are a few ways to improve the visual performance of your trade show display.

1.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Understand your goals with your display. Are you exhibiting to sell, for market awareness, client education, or oth

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er purposes? Communicate this purpose through the graphics and copy on your booth.
2. Have a central theme tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t can resonate with people in a short time.
3. Is there an emotional connection to what your company is about?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If so, connecting with people on an emotional level has the greatest impact.
4. Keep your display and booth a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rea clean. Less is definitely more here. Visual space on your display is a good thing. It allows your audience to ab

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sorb your message. Remember you have 3-10 seconds to attract them.
5. Any images or photography should be of t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he highest quality. Images used for brochures often cannot be used for trade show display graphics. 125 dpi at finis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hed size is what we recommend to clients for crisp clean images.
6. Stick to one message. You can elaborate th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rough conversation, follow up communication, literature, and your web site.
7. Pre-marketing your brand prior

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to the show helps as well. If you send attendees postcards, letters, or other communication before the show they nat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

urally will be attracted to something they have seen before.

These are a few ways to target your message, get

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

heard and seen by your audience, and generate the sort of response that puts you at trade shows in the first place.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

After your clean visual trade show display attracts people the rest is up to you and your staff to connect and sell.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Small or large businesses can benefit from a creative ad that incorporates a good headline.

Another marketing & training oriented article for mortgage brokers. Here is how you move forward when marketing to realtors.

If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs.

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