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Every presenter knows he/she must keep the audience interested. Captivatio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n, well, that’s much more than mere interest.

Interest keeps people awake

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

Captivation keeps people on the edge of their seats.

Interest allows t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e audience to drift in and out of the message while still getting the main

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

thrust.

Captivation makes the audience feel like they cannot miss a word

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or they will miss out on something good.

See the difference?

Do you want

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the crowd interested or captivated?

Create captives:

Deliver contrary s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

atements to deeply revered beliefs – then prove it!

Use statements that s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uck listeners into the message. “I want to tell you something you might no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

believe; in fact, you probably won’t.”

Keep your points structured in a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

way that makes listeners want to hear the next one.

Use personal stories

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that relate to the audience. Never use the same tired, old stories that ev

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ryone else uses and everyone has heard a hundred times or more.

Promise a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

solution to a specific problem. Then form your speech around the cure, wh

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ch you reveal step by step. “In the next forty-five minutes you’ll learn e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

verything you will ever need to know about how to retire a multi-millionai

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e in 15 years. Here’s how…”

Use people in your talk. A live person on sta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ge immediately captivates, because anything can happen!

Captives don’t wo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

der around on their own. Captives are led. You are the leader. Construct y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our messages in a way that creates captives, not just interested listeners

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The evolution of reverse logistics for manufactured products is developing in direct proportion to the rapid advancements in technology and the subsequent price erosion of products as new and improved products enter the supply chain at a faster pace. With such thin margins and so much competition, mismanagement of the supply chain can be devastating. Those organizations with the infrastructure to capture and compare the composite value of components with real time intelligent analysis and disposition based on changes in refurbishment cost, resale value, spare parts, repair and overall demand will not only become more profitable, but such flexibility and scalability will allow them to outmaneuver and eliminate the competition.

Does this sound familiar to you? Working and working and wanting to be your own boss but do not have the time or energy to live the lifestyle of your dreams.

If your team can't get meet the established objectives, your days as a leader are numbered. Your job, as a leader, is to get a group of diverse professionals to work together to achieve a common goal – regardless of the obstacles you face. What you can expect to see in return for implementing the following steps is a team of employees who produce consistent, positive results. And that, is good for your career.

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