Just Other Articles

Let’s cut right to the chase of this article. There are five ‘P’s in motivating your audience. Whether your audience is a room of fifty to five hundred, an employee or a prospective client, you need to take them through these five ‘P’s to motivate them.

• PAY ATTENTION – First on the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

list is to ensure they are paying attention to you. Before you can motivate anyone they have to listen to you. In today’s world of voice-mail, email, snail mail, telephone, cell phone and headphones, it is getting harder and harder for one to listen and be listened to. The reasons peop

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e do not really listen are numerous and include things like being preoccupied with work or family issues. Or perhaps they have a physical limitation such as hearing problems, which could be compounded by external noise. Then there are internal reasons, such as the listener does not see

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the obvious benefits of what you are sharing, or worse they though they heard you say something you didn’t.

To help your audience listen:
• Be enthusiastic!! In studies done at Stanford University 15% of successful sales were the result of knowledge. But a whooping 85% were the r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

esult of good old enthusiasm.
• Speak to them in their language. Using five syllable words that one only learns in university (and only uses there) can quickly loose a majority of your audience – or again they could assume the meaning of the unknown word and walk away with a compl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tely different message from what you were trying to communicate.
• Start off your speech/conversation/presentation by getting them to think right away. This works even better if what you get them engaged in links directly to your message. In a recent seminar I gave I was sharing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with the audience how what you think affects how you feel. I started off the presentation by getting the audience to stand up and act as if they were wearing a super-hero cape. To imagine they had on the classic crime fighter’s long flowing red or black cloak. You could see the transf

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ormation on the faces and chests (as they puffed out) of those willing to really engage in the exercise. Get them involved in your message quickly!

• PERCIEVE – Ok they are listening, but what if they cannot grasp or perceive your message? Well then they will be stuck on the first P –

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pay attention. If they get stuck on that first P for too long you will loose them. To help your audience understand your information, be sure to organize it in an easy to understand format. Keep your main points limited to three or four, most will not remember more than four anyway.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nother good way to improve your audience’s perception of your material is to theme it. Check out the article “Theme It!” for more information on this. To get a copy send a email to mailto:speakingarticle_20@sendfree.com

• PERSUADE – They are listening and even understanding. Next you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

need persuade them. They need to accept what your sharing as fact and believe it as such. The key ingredients to your believability are your credibility, your passion and your logic. When you mix these ingredients into your presentation your audience will be more likely to believe you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and to be persuaded to your call to action – more on that in a moment. On credibility – always stand on firm solid factual ground – if your facts are questionable share that. Then share your position on why you’re including the facts. This level of disclosure will keep you out of tro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ble and give the audience a level of comfort with you and your material. As for passion – well this comes back to being enthusiastic but it also speaks more towards reaching in and making them feel your words with appropriate stories and analogies. Check out the article “Make Them Feel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Your Words!” for more information on this. To get a copy send a email to mailto:speakingarticle_4@sendfree.com

• PRESERVE – Here is a pivotal issue that we all tangle with – getting people to remember the information. Some key ways to get your material preserved in the minds of your a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

udience are: Repeat, repeat, and repeat. Tell them what your going to tell them, tell them, then tell them what you told them. Use visuals and get them involved in the material. People tend to remember, 20% of what they hear, 30% of what they see, 50% of what they hear AND see. But

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ost importantly they remember 80% of what they hear, see AND do. Create an activity that gets the audience involved. An activity that will allow them to not only reach the same conclusions you are presenting. But it allows them to do it for themselves. While someone may argue your po

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ition – they generally will not argue there own.

• PROCEED – Get your audience to proceed with some action! So many times I listened to outstanding presentations and outstanding presenters that walked away from their speech without giving their audience a call to action. Do not walk a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

way from your audience without giving them a call to action. Your listeners will be far more likely to take that action if you directly ask them to. They will be more likely to take action if you ask them to right away while they are still motivated by the preceding four ‘P’s you have

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uilt upon to get them to this point.

Again, whether your audience is a room of fifty or five hundred, an employee or a prospective client, you need to take them through these five ‘P’s:

Get them to PAY ATTENTION
Make sure your audience can correctly PERCEIVE your message
PER

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

UADE them to your side
Format your information so it can be PRESERVED in their memory
Give them a call to action so they can PROCEED the way you would like them to.

Follow the five ‘P’s and you will be PROUD of the POLISHED PRODUCT!

Think Successfully & Take Action!
Trac

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/34904/justotherarticles-The-5-Ps-of-Motivating-an-Audience.html">The 5 'P's of Motivating an Audience</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/34904/justotherarticles-The-5-Ps-of-Motivating-an-Audience.html]The 5 'P's of Motivating an Audience[/url]

Insurance underwriting derives from the Lloyd's of London insurance market in London, United Kingdom. The basics of underwriting are a process used to assess the process of providing access to insurance. The term 'underwriting' was for financial backers who would accept some of the risk on a venture in exchange for a payment, or premium.

Since the inception of the information technology and the technological advancement of the marketing industry, many people are engaging into fraudulent activities. This is because they are able to gain financial gains and advantages to people through easier and faster means.

Does this noble, well intentioned practice have some hidden pitfalls? Most organizations are proud of their practice of promoting their own employees.

Tags

Links

Just Other Articles - The 5 'P's of Motivating an Audience

Related Articles: