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One of the biggest mistakes most presenters make is in not considering or re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

specting their audience when preparing their talks. Showing respect means no

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t boring them to tears with a data dump of information which is meaningless

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to them.

1. Respect your audience. Make sure your talk is relevant to them

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, not just to you. Focus your talk on what benefits the audience and you wil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

keep their interest.

2. Do not memorize your presentation. It will sound

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

like and feel like you are reading it from the cue cards in your mind.

3.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Never read a presentation, even if you are giving it in a language other th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an your mother tongue. No matter how well you have practiced the talk, you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

will come off stiff and boring. One exception might be if you are in a cris

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s and have decided to only deliver a single statement to the press, with no

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Q&A afterwards.

Showing audience respect means not loading your Power Point

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

slides with overwhelming content that you expect them to read while you con

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tinue talking, or worse yet, reading the slide content to the audience. Aud

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ience respect involves knowing who you are talking to and knowing what they

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

are about. Audience respect means showing that you care about each person i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n the room. Speakers who respect their audiences:

• Find out what the audi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ence wants to know and address this information gap.
• Keep the messa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ges simple and interesting.
• Use colorful examples and stories to ill

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ustrate their messages.
• Present in a natural and comfortable way.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Columnist Nan Russell shares career insights learned over 20 years in the corporate world, including as a Vice President at QVC.

I've had my own business with varying degrees of success for the better part of 15 years now and have to ask myself the question that's posed with the title of this article from time to time. Sometimes I wonder why I was born with the idea in my head that having a job and working for someone else is such a bad idea?

Increase your bookings and you increase your sales and the number of recruits you have. By providing reasons to book throughout your demonstration you'll increase your bookings, sales, and how many recruits you have.

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