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Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before sig

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ning up for a show and investing in your displays.

If you're considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display:

1) Rent the smallest poss

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ible booth space for your first trade show. The first time you exhibit, you'll learn a lot about what works for you and your products and what doesn't, and what you'd like to change for your next show. Also,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

seeing other exhibitors' booths and ideas will inspire you to evolve various aspects of your own display. So it's a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

starting with a simple display.

2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t, it's harder to draw customers in and involve them - so they tend to walk on by.

3) Keep your booth uncluttered so customers can focus on what's important - your product. When approaching your display, anyon

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.

4) Before planning your trade sho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

w booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what companies or organizations will be in your neighboring booths, whether

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

5) For your first trade show, consider renting booth dis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

play components. Rental displays can relieve you of the issues of transportation and storage, and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn't make economic sense.

6) Design your booth with an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to the trade show, and may also require that you hire expo personnel to bring them into the exhibit hall and help yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u set them up. Opt for smaller, collapsible, lighter weight displays as much as possible.

7) Plan to secure your expensive items so that they can't be stolen at a trade show. If you use a laptop computer for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a multimedia presentation at your booth, be sure to have it securely locked to your display, and take it with you at night if it's a multiple-day event. Display the samples of your more expensive products eit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

her well inside your booth where they can't "walk off" as attendees stroll by, or inside a locked display case.

8) For the most professional image, create a unified appearance for your displays. Choose no mor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e than three colors for your display elements and table coverings - such as gray, white, and blue. Each exhibit component should be one of your three colors. Also, choose no more than three textures - such as

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

brushed metal, matte vinyl, and clear acrylic; each display element should be one of these textures. This creates a professionally pulled-together booth that lets your products stand out in the display.

In su

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mmary, although it's tempting to go all out when designing your first trade show booth display, it makes more sense to keep your first booth small and simple, and focus your energy on marketing your products an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d networking at your first show. During the event, learn as much as possible about how you'd like to alter your exhibit for show next show, and write down all your ideas either during or immediately after the s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

how.

Once you have your first trade show under your belt, you'll have a much sharper idea of what you do - and don't - need in a trade show display to make each successive show your most profitable one to date

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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