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Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng attention to the point you are making; and humor will help the audience better remember your point. It can break down barriers so that the audience is more receptive to your ideas.

First, let me make it easy for you to use humor. The best and most comfortable pla

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e to find humor for a speech is from your own personal experience. Think back on an embarrassing moment that you might have thought not funny at the time. Now that you can laugh at the experience, you understand the old adage "Humor is simply tragedy separated by time and space." Or think of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

conversation that was funny. Remember the punch line and use it in your speech. Probably the least risky use of humor is a cartoon. The cartoon is separate from you and if people don't laugh, you don't feel responsible. (Be sure to secure permission to use it.) You're not trying to be a co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

median; you just want to make it easy for people to pay attention and to help them remember your point.

Here are some suggestions on using humor to make your next speech have more impact.

1. Make sure the humor is funny to you.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
G> If you don’t laugh or smile at the cartoon, joke, pun, one-liner, story, or other forms of humor, then you certainly cannot expect an audience to do so. A key to using humor is only using humor that makes you laugh or smile.

2. Before using humor in your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
speech, try it out with small groups of people. Do they seem to enjoy it? Even if your experimental group does not laugh or smile initially, don’t give up on the humor, because the problem might be in the way you are delivering the joke or quip. I often use this line in talking about
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the importance of listening. “We are
geared to a talk society. Someone said, ‘The only reason we listen is so we can talk next!'” When I first tried that line, people did not smile; but I worked on the timing so that I paused and smiled after “listen” and that seemed to work. I was rus
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ing through the punch line and did not give people time to be prepared for the humorous part. It took practice to get comfortable with the piece of humor. Only use humor in a speech after you are comfortable telling it from memory and have tested it.

3. Make
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ure the humor relates to the point you are making. Do not use humor that is simply there to make the audience laugh. The humor should tie in with some aspect of your speech. For example, I tell about my experience of getting braces at age 46 and how difficult it was for me to get use
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to the wires and rubber bands in my mouth. After I tell the story I make the point that you may have not had the braces problem I had, but we all have challenges in communicating well, and what we want to look at today are ways of making it easier for us to be more effective in speaking. The
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
audience enjoys the story but also remembers the point that I'm making. If you don’t tie your humor to your presentation, the audience may like the humor, but will wonder what point you are attempting to make.

4. Begin with something short. A start
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ng point might be to summarize a cartoon and give the caption as your humor. A thought-provoking yet clever line about a point you are making is another way to get started. For example, when I talk about creativity and getting out of your comfort zone, a line I found that worked well was, “Orv
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
lle Wright did not have a pilot’s license.” In your reading, look for lines that make you smile; consider how they might be used in your next speech. Be careful about launching into a long humorous story--audiences are quick to forgive a single line that may not be funny, but they do not have
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
much patience with a long anecdote that isn’t worth the time. So start out with brief bits of humor.

5. When possible, choose humor that comes from people you interact with. You do not have to worry about people having heard it before, and you will f
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
el more comfortable with what has happened to you. Find such experiences by looking for a humorous line or situation. For example, I was making a bank deposit recently at a drive-in window. When I asked to make a second deposit, the teller said solemnly, “I’m sorry, sir, but you’ll have to go
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
around the bank a second time to make a second deposit.” We both laughed and I may have a line to work into a speech. If you have small children, listen for something they say that might be funny to an audience as well. Art Linkletter made a great living on the notion that “Kids say the darnd
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
est things.”

6. Don’t preview by saying, “Let me tell you a funny story.” Let the audience decide for themselves. Look pleasant and smile as you launch into your funny line, but if no one smiles or laughs then just move on as though you meant for i
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to be serious. This approach takes the pressure off as you relate the humor. Remember you are not a comedian entertaining the audience; you are a serious speaker seeking to help the audience remember and pay attention by using humor as a tool.

Humor is simply anoth
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
r way of making a point with your audience, and it can help you be a more effective speaker. Look at humor as a tool in improving your speech in the manner of attention devices, smooth transitions, and solid structure. Remember, “A smile is a curve that straightens out a lot of things.”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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