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    Keep the momentum going and don't lose heart. Thomas Edison knew what it was to continue in what he had set out to achieve thr
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ough action. I love his quote that says, "Genius is 1% inspiration and 99% perspiration." He also said that "Opportunity is mi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    sed by most people because it is dressed in overalls and looks like hard work." Here's another one, "The three great essential
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    to achieving anything worthwhile are; first, hard work, second, stick-to-it-iveness, and third, common sense."

    In his pursui
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    to invent the light bulb, Thomas Edison did not dwell or describe making a light bulb as a failure, but rather described the
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    experience as a hundred ways not to make it. He made over 1000 attempts before inventing the first long-lasting electric light
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    bulb.

    No Action No Sales


    Have a Long Term Mindset


    In the same spirit of Edison we need to stop thinking about how m
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ny times a person has said no, but rather have the mindset that every no takes us closer to a yes. The good news about selling
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    is if you know your selling ratio in the past you can gauge what it will be in the future. Be careful to rely on this daily th
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ough, monthly is better.

    I'll tell you why from my experience...


    I once sold door to door, selling specialized kitchen p
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    oducts and had a 100:2 ratio which was good for the area and that industry.. So for every 100 people I spoke to I would make 2
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    sales. Where I came unstuck was that I relied to much on my sales ratio. It did work but it was not daily. I had a real short
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    erm mindset so I would be really disappointed in myself if I did not make a sale after talking to 50 people. So with this shor
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t term attitude I door knocked 350 people without a sale, it took me 3 days to get out of bed out of the sheer disappointment.
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    Once I got out of bed and back on the road, I then talked to then another 100 people and made 9 sales. I wish I had of kept on
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    going without the break. I would have had a much better month.

    A sale is just around the corner. It is a numbers game. Anothe
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    one of Thomas Edison quotes say, "Many of life's failures are people who did not realize how close they were to success when
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    they gave up". There are thousands of stories of people giving up on there dreams and another person picking it up where they
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    eft off and doing the 10% extra. Successful Selling is a Sales Person doing that little extra in his ordinary life which makes
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    it extraordinary.

    Are you ready to do that little extra today? C'mon, put one step in front of the other and be extraordinary


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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