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Has price setting been a prime concern for you recently? If you hesitate to raise your prices because you are afraid your clients will leave, take the issue to inquiry using The Work of Byron Kat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ie. Here is how it can work:

"My clients will leave if I raise my prices." Is that true? If your answer is yes, ask question 2: "Can I absolutely know my clients will leave if I raise my prices?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Whatever your answer to that, go on to question 3: "How do I react when I believe that thought? What happens?"

Go inside and watch how you treat your clients and yourself when you believe the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thought. Notice how your body reacts. Take your time. You may discover something like this:

"When I believe that thought I feel heavy and tired. It's hard to get excited about work. I love my cl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ents, but with this thought I feel as if they are draining my energy sometimes. I worry about how I can lead a workshop if I can't afford to print a decent workbook. I get cranky and inattentive

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

because I don't take enough time for rest and recreation.

I treat myself like a workhorse. I drive myself to do more for more clients so that I don't have to raise my rates in order to earn more

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I tell myself I can't risk rejection. I treat myself like I am needy and inept.

I feel sadness in my face and eyes. My mouth and throat are tight. So is the back of my neck. I want to run away

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and hide."

Now it is time for question 4: "Who would I be without the thought?"

Again, go inside and watch how you treat yourself and your clients when you drop your story. Just watch who you a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e and how you show up when you don't have that thought. You may find something like this:

"Without the thought that my clients will leave, I see myself telling a client about my new prices and s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

taying present to them. Instead of pulling back and putting on a shell to protect me from their anger or disappointment, I feel very connected and present. I really care about them, and I care wh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ther or not they choose to pay the new price. I am peaceful."

Finally, turn the thought around. Look for the opposites of your thought, then go in and ask: "Is this as true or truer than my orig

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nal thought?"

For example: The thought, My clients will leave me if I raise my prices turns around to:

My clients will NOT leave me if I raise my prices.
This is as true. For all I know no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ne of them will leave me.

My clients will leave me if I DON'T raise my prices.
This is truer. If I don't raise my prices I could become more and more resentful and confused. That's not very

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

attractive to my clients, and it gets in the way of doing good work.

I WILL LEAVE MY CLIENTS if I don't raise my prices.
Absolutely truer. I leave my clients when I charge less than I need

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to in order to make a profit and continue to be of service. I've also left them a hundred times in my thoughts - whenever I have thought about raising prices.

I WILL LEAVE ME if I raise my price

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.
Ooh. Yes, I see how this is truer. I will "leave me" if I raise my prices so much or so rapidly that I feel disconnected from myself.

(There are numerous audio, video, and written resourc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es at TheWork.com that demonstrate The Work.)

THEN WHAT?
The Work is not about replacing one belief with another. It's about unraveling painful beliefs and then letting life take its course

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

In the example above, if after doing The Work you were clear not raising your prices would be bad for your clients and for you, the natural thing to do would be to raise your prices.

It could a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lso be natural to keep your prices the same, if you realized that you don't feel you have the skill level (yet) to justify a higher fee.

You see? Questioning the thoughts that keep you from taki

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g action in your business not only frees you from painful and limiting concepts, it will show you exactly what to do to optimize your price setting process and make your business fit "just right.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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