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Internet leads are a very available and cost effective way to increase your insurance sales, but many agents don't like them. I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have had success with leads which are developed when potential clients fill out forms from internet sites in order to gather c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mpetitive price quotes for life insurance, health insurance, car insurance, or other products. After all, my potential client h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

as already taken the time to fill out a detailed form, and that indicates interest! Secondly, I should have enough information

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rom the form in order to develop a proposal before I ever speak to them!

Internet Insurance Leads Like the Internet!

I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

think the reason that many insurance agents don't like this type of lead is because they try to work them as if they came from

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

more traditional sources like newspaper ads or the yellow pages. Even though I would advise an agent to contact the customer ov

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er the phone, I would also tell them not to be put off if the customer is not that interested in having a phone conversation at

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the time I call. The reason they filled out a form on the internet is because they probably expected to get information the sam

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e way!

If the customer does not want to talk, I make sure I have an email address and ask them if they'd like a proposal deliv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

red that way. They almost always prefer this. And they may be shopping around, but that's o.k., because I have done my homework

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, understand my competition, and know how to make my presentation. If possible, I direct them to my website (sort of a super -

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

usiness card!), and other online resources which back up my products. Then I give them a short summary of the products I sell,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

along with ballpark price quotes, and a short introduction.

A week or two may pass, but a lot of them do call me back. After a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l, they were shopping for insurance, and now they've found an attractive product which they are ready to discuss. When they cal

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l me back, it's great, and almost always a quick sale. If I don't hear back in a week, I do follow up with a phone call. But th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s time, I get a better reception because - after all - we're old email buddies now!

To summarize, do not be afraid to email in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ternet lead clients. This type of client tends to be better educated and more affluent so they are great prospects, but they al

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o tend to do more research. I need to be aware of the competition and be able to present my solutions in a positive light. I do

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n't pressure them, and am happy to provide information online. Obviously this type of prospect is happy with online information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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