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We're all looking for more qualified leads - more people that we can talk to who have a need for our product or service.

Whether you're in the service business or yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u represent a product, creating more leads is not only time consuming, it's expensive!

One way to save some money and better leverage your lead generation time is to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

find a brand partner. What's a brand partner you wonder?

A brand partner is a strategic alliance that is non-competitive to your business BUT who shares the same id

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eal client as you and does not overlap with your business. This is the stuff that great win-wins are made of.

Searching for that perfect partnership starts with just

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a few simple steps:

1. Have your ideal client profile in front of you when you conduct this exercise and be very CLEAR on what their needs are - the problem(

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s) they wish to solve.

Take a look at yellow pages, web directory's, chamber directory's, newspapers, magazines, etc. and begin searching for those businesses that s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erve your ideal client but do not compete with you. For example, if you're a health coach, you might consider massage therapists, or chiropractors - your shared clien

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t cares about their health.

2. Once you've identified your list of prospective alliances, call them up!

You'll want to conduct a short "interview" to assess

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your fit factor. The quality of leads (referrals) you receive are directly linked to the relationship you build during this step.

You'll also want to discuss your bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

siness; unique selling proposition and how you can best serve their clients. Be prepared to offer a special referral bonus to your new alliance - you've got to sweete

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n the pot and provide them with an incentive to refer business to you.

In lieu of a bonus, offer them a "sample" of your product or service so that they can experien

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce what their clients and valued contacts can expect from doing business with you. Also consider making their clients a special offer.

3. Educate yourself on thei

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r business policy's and/or practices so that you can better manage expectations for any referrals that you give them - this is a two way street after all.

Becaus

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e you'll also be referring your clients to this new alliance, you'll want to be sure that they share similar brand values as your own. Failing to look "under the hood

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

" now could place you in a compromising position later.

4. Never, and I mean never, refer someone you've never worked with to your clients or valued contacts.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Although any suggested resources offered are just that - suggested - be very careful about recommending an individual or organization that does not exemplify your v

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

alues. The risk here is that if the exchange goes sour, your valued client or contact will remember the recommendation came from YOU and your brand reputation and bra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd trust risks being tainted.

When it comes to referring any business to your clients or valued contacts, think of yourself as the Google for your industry. Make sur

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e the resources you recommend are top notch and a good brand match for you.

By creating powerful, and appropriate, strategic alliances you can increase your lead gen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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