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You have all heard the adage that if you are a hammer, everyone is a nail. You

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can't treat everyone exactly the same. You have to customize your presentation. You h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ave to read the customer. Imagine if the only tool your dentist had was a hammer. Thi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nk about it.

As you master the art of persuasion and influence, you will fi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d that there are many camps out there. You have the NLP camp, those that believe that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

neuro-linguistic programming is the key to success. Many believe it is all about the c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

losing skills they learn from trainers like Tom Hopkins or Zig Ziglar. In some feel th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t Dr. Teledyne's basic research and influence is the key. Others believe Dale Carnegie

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s people skills are the way to go. Some people think we should use force, some think i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ncentives and rewards, some feel we only need to work on trust. Now all these camps wo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

k to a certain degree. They are all a small piece of the persuasion pie. Understand th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at to become a great persuader, you must learn the whole pie of persuasion. Yesterday'

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s sales training no longer applies to the fast paced, educated environment. Your pros

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pect does not want a product pusher or those cheesy one liners.

There is a big differe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ce between presenting and persuading and a big difference between communicating and co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nvincing. There is a huge difference between generating interest and being able to inf

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

luence. Anyone can spit out a list of features and benefits and show off their product

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or service and push their product or service on people.

Remember, influence is a high

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er form of persuasion. People are moved to action by who you are, not of what you say.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Don't rely on the old outdated techniques. Your prospect won't fall for those anymore

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Career change – Ignore it at your peril or seize the opportunity All around us we constantly see the changes which are affecting us. Economically power is shifting and the consequences are massive.

This article will prepare you for the difficult task of job hunting. Not only will it show you how to get a job but it will show you how to keep your job and get the most out of it. You will be able to use the most modern psychological measures in dealing with other people so that you are always ahead. Follow the instruction in this book and see yourself go to the top.

Change Management in Government Purchasing sure causes chaos indeed. In fact we have a whole company under investigation who will be paying 100s of million dollars in fines because it hired a government purchasing agent from the United States Air Force to come work for them and she took the job while she was still working on other military contracts and procurement solicitations which involved the very large Aerospace Company she went to work for.

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