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In the past 20 years software and hardware development has improved enough to make once expensive and high maintenance software available to smaller companies. One of the ways it is delivered is through o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nline hosting services. With the coming of cell phones and laptops, hosted services have bridged the communication gap to allow the road warrior to work anywhere, from abroad to the office. Now, with the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

internet, reps can access their data from any location without the overhead and headache of maintaining their own systems or remote connection software. It’s a different world where high powered sales for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ce automation software is available to users at every level of functional need and price point. How does that affect reps and agencies in their day to day activities? Let’s make a wish list for a sales fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rce automation system that would satisfy a rep’s needs and let’s see if it’s reasonable to expect that a hosted system could deliver that at an acceptable cost.

Judging from my past experience as a CFO f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or manufacturing companies, reps and agencies have a demonstrated need for:

•A way to complete all sales quoting activity in one fell swoop and hand it or email it to the customer and the principal. No n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eed to finish the last 5% of work “at the office”
•Having all their information in one place, catalogs, products, customers, quotes and orders
•Having a way to just get on to the next sale, know

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing everything has been done
•Spending as little time as possible on paperwork
•Having tools that help them to keep from making mistakes
•Professional looking quote and order forms bearing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the rep’s name and logo
•24/7 access to the information
•Having an easy way to update and resend quotes
•Having a way to track “whose court the ball is in”, customer, rep or principal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

•Having history on everything ever done with a customer

Benefits of having a system that could do all this would be improved communication with principals and customers, streamlined sales processes, gett

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing a clear view of the sales pipeline and gaining a competitive advantage over reps still doing things the old way. Finally, you’d own all the information in it forever; it would not be in the control o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f a principal. In fact, it could also help in securing desirable lines of product since you could demonstrate success in your markets and show that you can efficiently and effectively serve just the kind

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of customers that principals are looking for. Side benefits are that you don’t have to buy or install any software and system upgrades and improvements are all handled by the software provider.

My point

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is, in order to fulfill all of this, you’d need the kind of system sophisticated manufacturers have, but it’s clearly within the realm of possibility to expect that systems like this can and will exist a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t a reasonable price point for reps and agencies, especially given the relative ease it takes to do the necessary program modifications. No need to reinvent the wheel, just give reps a hosted location to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

work from and modify the interface appropriately.

Hosted systems are the wave of the future and ones that satisfy unique needs at a reasonable price are here today or are just around the corner. When re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

searching systems you should expect a reasonable subscription fee, a free trial period so you can test it, discounts or lower fees for multiple users and a discount, or extra months free, if you pay for a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

year upfront. Expect the interface to be reasonably intuitive and the training will probably be a web-based tutorial or possibly in a webinar format. Basic reports will likely come as part of the packa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ge, but custom reporting, and data import services may cost extra. For more sophisticated users, look for systems that allow you to export your data into a spreadsheet format that you can download onto y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our computer. This puts the transaction data directly in your hands and allows you to analyze your own data or create your own custom reports.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular - but she still manages to get everyone in - happy! What can we learn from the way she does business?

I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers. In this article, I write about these marketing strategies which I hope will benefit the people who read it.

When there is conflict there is a problem to be solved. This involves getting two or more people to agree on something. Problem solving is part of the basic skill set of any effective negotiator.

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