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The fact that more and more first time telemarketers are being discouraged out of the profession is sad news for me. The reason they are being forced o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ut of the profession is that they cannot stand the pace of change that is currently happening in the sales industry. The longer you are in telemarketi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng, the better chance you have of surviving. It is all about creating a great telemarketing message to get noticed!

So what is a “great” telemarketin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g message? How many of your business leads will immediately be turned off by weak telemarketing tactics? The key to success with your opening stateme

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t is instant impact! You need to be able to grab your prospect’s attention in the first sentence, without them straight away thinking “here we go again

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, another boring telemarketing presentation”. For new telemarketers – and for those who are struggling to make ends meet with telemarketing – starting

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your pitch with a good opening is essential to gain instant impact. You cannot afford to have your potential clients switch off, or become automatical

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y defensive, as soon as you start to speak. Cheap telemarketing tactics are well known in the business world, and many of your prospects will have hear

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d the same speech before.

Whether you are using a fixed script, or just a guide to help you with your telemarketing pitch, there are a few rules to co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nsider when you create an instant telemarketing impact message:

1) Get you prospect’s name right, and ask to speak to them directly;

2) Tell the pers

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n who you are, and the name of your company;

3) Give them a great reason to listen to your telemarketing presentation – instant impact!

4) Keep your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

opening sentence short and to the point.

In telemarketing, you only have a few valuable seconds to grab the listener’s attention, so use it wisely. T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

here is no point in launching into a full telemarketing sales pitch at the beginning of the conversation; you will have lost the sale already by doing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

this. Instead, you must draw your prospect in by giving them something you know will help their business. Leads are a precious commodity in telemarke

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing, and presentation is everything, so don’t waste time by annoying the person on the other end of the phone with a long, drawn-out opening speech.

I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n my business, I receive telemarketing calls regularly. As soon as I hear “I’m about to make you an offer you can’t refuse”, I politely tell the calle

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r I am not interested and hang up the phone. Since I have no idea at this stage what the offer is, I don’t want to waste my time listening to another t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n minutes of telemarketing waffle. On the other hand, I heard a great example of a telemarketing presentation recently. The caller introduced himself,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

knew my name and the nature of my business, and straight away sparked my interest by telling me what his company could offer me.

To give yourself the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

best chance of surviving in the telemarketing industry, I cannot emphasise enough how important it is to create an instant telemarketing impact message

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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