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    You may not have thought of it this way, but the telephone is just another sales counter. The customer at the other end of the phone is just
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    like the customer at the counter, with one big exception: The customer cannot see you!

    This means you have to work harder to
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    project a pleasant and professional image. Of course, the customer can’t see you smile. But believe it or not, they can hear it in your voi
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ce. And use the customer’s name as much as possible. It is surprising how much rapport you can establish by an informal, business-oriented c
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    onversation.

    Do not keep customers waiting!

    No one likes to be kept waiting - - especially when it is not necessary. When yo
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    make a phone call, it is exasperating when the phone rings and rings, and no one answers the phone. When it happens to you, do you assume t
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    hat the people who are supposed to answer must be legitimately busy elsewhere? Most of us do not. We immediately assume that the people who
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ought to answer are neglecting their jobs and neglecting us.

    What do you do when you are talking on the first line, another call comes in
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    on the second line, and there is no one else to answer it? You need to interrupt your first call with a polite apology to acknowledge the se
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    cond call. The first caller will take it gracefully if it is done with courtesy and tact. Just make sure you wait until the first caller has
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    finished his or her thought - this only takes a few seconds - before asking if you may put him on hold. The second caller will be much happi
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    er, too. Because you have taken a moment to answer the ringing telephone, he or she will know that you are aware of the call and that you wi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ll be back as quickly as you can.

    A standard policy to consider setting is to answer all telephone calls by the second ring!

    Neve
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    r leave an interrupted caller holding for longer than 30 seconds. It may not sound like much time, but on the phone, 30 seconds can seem lik
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    e hours, and a minute can seem like a lifetime.

    When you answer the second call, say, “I have another call on hold right now, would you min
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    if I called you right back?” Then get the caller’s name and phone number.

    When you return to the first call, be sure to thank the caller f
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    or holding and use his or her name if you know it: “Thank you for holding, Mr. Smith.” Never leave a caller on hold longer than a few second
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    s. The only exception is when the caller has stated he or she prefers to hold. In this case, be sure to check back every 30 seconds, even if
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    it is just to thank them for their patience and ask if they want to continue to hold. Just because callers choose to hold does not mean the
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    y will continue to hold indefinitely. You also will find that callers who are involved in the decision to continue holding are more tolerant


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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