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Creating a successful business is a two-step process.

FIRST, you must be able to effectively market your products and services.

SECOND, you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

must be able to convert the prospects or leads your marketing generates, into paying clients.

If you get the marketing part down, but you can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

't convert, you still won't have any clients and you will continue to struggle.

Do You Hate Selling?

Unfortunately, many solo-professionals

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and small business owners dread the thought of having to sell. And they avoid it like the plague. Then they wonder why they are constantly in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

state of struggle when it comes to their business.

You MUST be able to sell your services

But, if you do it right, it won't feel like selli

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng, to you OR to your prospects. And your results will improve dramatically.

Here are 5 steps to help you sell with ease:

Step 1: First, yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u must be mindful of WHAT you are selling. You are NOT selling your products or services.

Let me repeat that ... you are NOT selling your pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ducts or services.

Step 2: You must know what you ARE selling. You are selling a solution to a problem that your prospect has. Identify that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

problem and present your products and services as a solution.

Step 3: Focus on helping people get a glimpse of what their life will be like

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

when they work with you. Transport them mentally and emotionally into the future, when that problem is already solved.

Step 4: Give them a li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st of everything they will get if they choose to work with you. List all the things you can guarantee. If you can't guarantee results, then ju

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

st list what you CAN guarantee.

Step 5: Give them proof. Share the results you have gotten for other clients.

If you follow this 5-step pro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess you won't feel like you're selling because you are simply talking about how you can help in tangible terms your prospects can relate to.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

When you approach selling this way you'll see your prospects get excited because they can see or hear a tangible list of the results they're g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oing to get if they choose to work with you.

They'll see the results you've gotten for others so that list of guarantees is believable.

And

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you will have successfully transported them emotionally and mentally into the future where their problems are already solved and now they're r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ady to hire you to solve them.

Using these same 5 steps, I have received on-the-spot "yes" responses to proposals ranging from $500 to $25,00

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

0. So I know it WORKS!

Your Marketing Step

I encourage you to evaluate how you are selling. Are you telling people WHAT you do or HOW you do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it? Are you selling based on logical sales points? If you are and you're not converting as many prospects into paying clients as you'd like,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

I encourage you to apply these 5 steps.

I think you'll find your batting average goes up and you'll enjoy the sales process a whole lot more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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