Just Other Articles

If you haven’t caught the latest buzz, it’s all about The Secret. I believe this is going to be BIG. A friend recommended it to me last month, so I picked up a copy of the DVD. If you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

haven’t seen it, it’s about manifesting your goals through the universal Law of Attraction. Summed up in a few words, it says what we think about is what we attract. Think good things,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

good things come. Think negative, and you’ll get more of the same. Of course, there’s a lot more to it than that. But what I want to highlight is not the content of The Secret, but r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ather the marketing secrets that will make it such a smashing success. We can apply some of these same techniques to our own business.

1. The Name: The title could have been “The Law o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Attraction” or “How to Get What You Desire”. But the chosen title is short and sweet, provocative, and powerful. There are entire books written about power words, and this is one of t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hem. Other power words include New, Sale, Free, Powerful, and Innovative. You get the idea. Use them in your marketing titles or headlines to attract attention.

2. The Benefit: The ap

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

peal of this piece is purely emotional. Who wouldn’t want to have their every desire fulfilled? From health and wealth to happiness, The Secret promises to meet those needs. Most ofte

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an emotional appeal will outperform a logical one. What emotional need or want is your product or service fulfilling?

3. It’s Easy: Because The Secret focuses on our thoughts, the ch

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ange can be instantaneous. No prolonged effort required. Just change your thought patterns and focus. No investment of time or money required. How easy is that! Can you make your prod

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uct or service easier to use? When we make life easier for our prospects or simplify their lives, sales go up.

4. Expert Testimony: The Secret has called in some of the foremost expert

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in the fields of quantum physics, metaphysics, success coaching, and spiritual guidance. Odds are good that you’ve heard of at least one of the speakers in the program. That builds inst

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ant credibility. The effect is magnified when you consider that it’s far more powerful when many experts make a claim versus just one. Is there an expert in your field that can create

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a testimonial for your business?

5. Multiple Stakeholders: Another benefit of having multiple participants is that it creates leverage. If you work solo you can only generate a finite

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

amount of sales momentum. After all, you’re just one person. Having multiple stakeholders means that each of these players can leverage their networks and sales contacts to create eve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

more momentum. Can you “partner” with a synergistic business for added momentum and access to a larger network?

6. Believe It: The speakers clearly believe in what they’re promoting.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

There’s passion in their words. And passion is contagious. The presenters noted how they continually apply the secret. Are you passionate enough about your product to use it yoursel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f and to shamelessly tout its benefits?

7. Stories: Storytelling is perhaps THE most compelling form of communication. People are captivated and can be motivated through the use of gre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t storytelling. In The Secret, the presenters share numerous success stories. It’s proof that the concept works. What story can you share that proves your product or service really wor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ks?

There are many more reasons why the success of The Secret will continue to grow. And, there are many more examples of successful marketing campaigns out there. My challenge to you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is to keep your eyes open for successful marketing campaigns, whether it’s in your own field or a totally unrelated industry. And, adapt those elements that make sense for your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/40896/justotherarticles-The-Secret-Behind-The-Secret.html">The Secret Behind The Secret</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/40896/justotherarticles-The-Secret-Behind-The-Secret.html]The Secret Behind The Secret[/url]

A good risk management effort begins by thinking about risks in terms of them happening (probability) and damage done if the risk is realized (severity). Assigning both a rating .01 to 1 and multiplying the two numbers gives you a good indication of how much time and worry needs to be spent protecting yourself (criticality).

Home based businesses are a trademark of the Internet. Learn how different home internet businesses like affiliate programs and home based calling centers can contribute to your wallet.

Labor issues in the United States are at a tipping point and it is difficult to get the labor you need to run your operations. With low unemployment of 4.9% it is obvious that finding good reliable help is not easy and once you have them you must pay them benefits and high rates to keep them.

Tags

Links

Just Other Articles - The Secret Behind The Secret

Related Articles: