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Color affects our lives
Colors evoke emotions
Color communicates

Having been an artist long before I ever touched a computer I knew instinctively the power different colors had on my emotions. It wasn’t until (over a decade ago) when I decid

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed to combined art with technology that I found out how powerful using the proper colors for you marketing collateral can be.

Studies show that shapes and colors affect people in different ways. Use them properly in your company logos, ad copy, and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

website and you'll beat the competition.

Before you pick a color to represent your company image consider what that color will communicate to your clients/customers. Below you will find a simplified version of what the meaning of different colors

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re and the emotions they invoke. With combinations in various shades and intensities you can capture the look and feel that will attract your perfect customer.

Something to keep in mind different cultures view colors very differently and you must take this

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

into consideration before you make your decisions.

IE: The traditional color of a wedding in the US is white – in India white is worn for funerals.

Red

Red is a very emotionally intense color, it is considered a hot color. It enhances h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

man metabolism, increases respiration rate, and raises blood pressure.

Hot colors project outward and attract attention. Red is very powerful. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'C

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ick Here' buttons on Internet banners and websites. Red is also commonly associated with energy, so use it when promoting high energy businesses, energy drinks, games, cars, items related to sports and high physical activity.

Yellow

Yel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ow expresses constant motion, life giving sun and activity. This color produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. When overused, yellow may have a disturbing effect; it is known that babies cry

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ore in yellow rooms.

Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very immature, 'childish' color, so it is not recommended to use yellow when selli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g prestigious, expensive products to men. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.

Orange

Orange combines the energy of red and the happiness of yellow. It conveys f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iendliness is energetic and glowing. This color is associated with joy, sunshine, and the tropics. As a citrus color, orange is associated with healthy food and stimulates appetite.

Orange has very high visibility, so you can use it to catch attention and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Green

Green suggests health and prosperity it is the color of nature. It symbolizes growth, harmony, freshness, fertili

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y and luck. Dark green is also commonly associated with money. Green has great healing power. It is the most restful color for the human eye; it can improve vision.

Use green to indicate safety when advertising drugs and medical products. Green is direct

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y related to nature, so you can use it to promote 'natural' products. Darker green is commonly associated with money, the financial world, banking, and Wall Street.

Blue

Blue is strongly associated with tranquility and calmness it is cons

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dered a cold color. The feelings generated by cold colors – blue, green and blue-green are opposite of those generated by hot colors (red – orange – yellow). It slows human metabolism and produces a calming effect. Dark blue also carries an undeniable messa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e of authority. Police officers and court officers wear uniforms that include navy blue in order to command authority.

You can use blue to promote products and services related to cleanliness, dependability, and reliability. Blue is a masculine color; it i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.

Purple

Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors.

Purple is a very rare color in nat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re. Purple is a good color to use in feminine design, anything promoting magic or fantasy. You can use it in combination with gold to convey wealth and nobility. Use bright purple when promoting children’s products.

Creating that image you need to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tand out from the crowd takes some planning – thought and a good designer! Don’t cut corners when it comes to your company image it can make the difference between being wildly successful or just another struggling company getting lost in the crowd.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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