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Never forget that network marketing is a people business.

That is, your success i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s dependent upon your ability to motivate and inform members of your organization.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Human beings share information through communication, and as your organization gro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s, it will become more and more critical for you to adopt effective communication

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

echniques.

One interesting and effective way to do this is through a newsletter--

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an organizational newsletter written, produced, and distributed by you. You can ac

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

omplish this seemingly Herculean task through the medium of an email opt-in list,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

log, or even the old-fashioned print and handout method. Either way, don’t get hun

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

up on the methodology, just do it.

Why a newsletter?

Because a newsletter will

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

keep the members of your downline informed and lend an air of professionalism to t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e conduct of business in your group. Here are some elements you may wish to includ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in your newsletter:

· Scheduled meetings
· Upcoming events
· New membe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s
· Training tips
· Inspirational quotes
· Product information

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

· Sponsoring company policy updates
· Testimony of member successes

Tom Wat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on, founder of IBM, believed start up companies often make the mistake of assuming

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they are too small to engage in big league activities, such as national marketing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ampaigns, international recruitment, etc. He called this a “small time” mentality.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Even if you are just getting started, and haven’t even convinced your spouse to h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lp you yet, begin to think big.

Go ahead and develop a newsletter (circulation: 1

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, plan training meetings, and host home opportunity meetings.

Think big to be big

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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