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Individually we humans are the smartest creatures on earth. Or at least we like to think so. You notice I said individually. However, sometimes when working together we produce far-from-perfect results.

Throughout history, we have pulled off amazing feats as a result of our ability to collaborate and build upon our coll

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ective efforts. As a species, when we coordinate and play to our higher purpose, we are pretty amazing. The launching of the Hubble telescope is a testament to what we can achieve with our collaborative efforts. Never has our ability to pull together been more important or more challenged by the environment we live in. C

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

llaborative Intelligence (or CQ) exists in all groups, and is defined as the process of harnessing the intelligence and energy of networks of people.

The cooperative potential within corporations and teams is huge; tapping into their Collaborative Intelligence becomes a game everyone needs to play. Highly successful organ

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

izations are those with the most effective teams - this is no accident. The question is: “How can we tap into and build more collaborative intelligence?”

Here are 10 ways to harness greater quantities of collaborative intelligence:

1. Establish a higher calling for the team. This is a common purpose that represents a hig

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er calling and brings context to the significance of the team’s existence. For example: Apple Computer stating that they educate the world. Providing a service to society is the simplest way that an organization can isolate a higher calling for its existence. This process must be entered with full sincerity. A ‘true’ higher

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

calling is reflective of the culture and intentions of the organization as a whole and therefore is core to what the organization is ‘for’ and how it plans to achieve that.

2. Establish a reward system for innovation and creativity. Ensure that rewards are equally available for ideas and innovations that don’t work as for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

those that do. Rather than the practical results of any particular idea, the focus will be on the level of innovation, even those that don’t result in success in a conventional sense. History is piled high with examples of ‘mistakes’ that became innovations of great value. When we reward attempts at innovation we are statin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g that it is the intention that is important.

3. Plan to use all of the experience within the team. Think of the years of life experience represented in a room of 15 people with an average age of 35. It represents over 500 years of life experience. That’s a lot of wisdom to tap into. Great team leaders and managers know ho

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to harness and tap into those years of experience and wisdom.

4. Raise awareness of the importance of shared assumptions. Assumptions cause us to run on ‘autopilot’. Supported by assumptions that go unchecked and unchallenged, teams can continue to run the same old routines for a long time without anyone noticing. If the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

same old routine is getting you and your team the results you need, then that’s a good thing. If not, maybe it is time to lift the hood and have a peep into what’s driving the team’s behavior – at the assumptions.

5. Encourage team members to find out about each others roles. The more they know about others perspectives, t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e more likely they will be able to empathize with them when the going gets tough. In the past empathy has been considered a ‘soft skill’ that has no place in the business arena. In reality empathy is an important business skill. The ability to put ourselves in another’s shoes helps us understand what others’ needs and motiv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tions are.

6. Intention is the Keynote. Just as a teams attention is important – so is intention. Intentions have an eerie way of manifesting into reality. Setting intention causes our attention to notice specific aspects of our environment. Intention directs attention so we must plan that very carefully. Having the team f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

orm a positive intention around an objective is one of the best ways of doing this.

7. Celebrate successes along the way. Celebration acts to reinforce the progress a team has made and empathizes the importance of the team process in reaching desired objectives. The rituals observed in different cultures, such as Ramadan,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hristmas, Honokaa, and graduations, are a testament to how important celebration is to us. Making celebration an integral part of the life of a team / organization helps the individual feel more deeply connected to it.

8. Invest resources in learning. Continuous improvement is only possible when individuals and the team as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a whole are learning new things. By publicly demonstrating support for the learning process, leaders model the importance of building learning organizations. This serves everyone in the long run. Creating learning teams is one of the core strategies for running an organization that is highly adaptive and responsive to chan

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e.

9. Provide opportunities for sharing ideas during the project-planning phase. People do not argue with their own material. That is, when everyone has taken an active part in the planning process then creating the ‘buy-in’ for the project is much simpler. Because it belongs to them, they are much more likely to give the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

project their full support.

10. Balance top-down with bottom-up processing. This means that directives and guidance from the top must be balanced with feedback and street-level information. Swarm Intelligence is a very real factor in the functioning of any team/group. One of the reasons Baboons are faster learners than chi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ps is that they congregate in larger numbers and are quicker at sharing large amounts of information. The reward for this distinction is that Baboons have the nickname of rats of Africa and the Chimps last hope of survival is a wild life trust. Most organizations would benefit by facilitating more bottom-up processing.

Man

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

agers and leaders are realizing that more efficient collaboration is the key to their teams being more effective. Because human beings are involved, the solution is not going to be solely technological. Many companies have realized that everyone having a Blackberry has not solved more problems. With the high levels of emplo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ee stress reported, it appears that the human portion of the equation has not benefited much – we just have to run a little faster it seems. Helping teams tap into greater levels of collaborative intelligence @ Work promises many things least of all making it possible for us enjoy our work more, which has to be a good thing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How many times have you announced a big strategy or organization change and just when you thought it was working it becomes obvious the change didn't happen? You've got everyone in the company talking about it - but what happened? A common mistake that many leaders make is to announce the change, hear the instant positive feedback (ignore the naysayer's input) and assume that the organization will take it from there.

In only one book Sun Tzu managed to organize all of his knowledge and the principle rules of the battlefield, such as strategic thinking, effective and understanding leader, the disciplined worriers, the deceptiveness and flexibility in the war, and most importantly the necessity to avoid direct battles when possible. All of the above rules are commonly used and implemented today in the business field, as without strategies companies collapse.

A simple question; how balanced is your score card. Sometimes a difficult one to answer. Yet there is a solution.

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