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The first use of the word “coach” in English occurred in the 1500s to refer to a kind of carriage. “Hence,” say Witherspoon and White, “the root meaning of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the verb to coach is to convey a valued person from where he or she was to where he or she wants to be.” Coaching is a process that helps executives learn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, grow, and change. Although what coaching involves depends on the specific executive and situation, executive coaching falls into four categories:

Co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ching for Skills
Coaching for Performance
Coaching for Development
Coaching for the Executive’s Agenda
Coaching For Skills is learning

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

focused on a person’s current task or project. This coaching is usually needed for short term and the coaching goals tend to be clear and specific. Setting

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

well suited for this coaching role are to support:

> Learning on the job (e.g., before or after a first board meeting presentation).

> Tradit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ional classroom training.

> Changes in job roles and/or responsibilities.

Coaching For Performance is learning focused on a person’s current job. Typ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cally, the executive feels the need to function more effectively at work, or to address performance issues. For executives having difficulty, the challenge

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is to correct problem behaviors before they jeopardize productivity or derail a career. This type of coaching is usually seen as appropriate for the short

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or intermediate term although there may be less consensus within the organization about the need for performance coaching. And because this type of coachin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g can feel more threatening to some executives than skills coaching, it tends to involve more time. This coaching role is best used to:

> Clarify perf

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ormance goals.

> Orient and support newly appointed executives.

> Increase confidence and commitment after a career setback.

> Deal with bli

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d spots that detract from otherwise outstanding performance.

Coaching For Development is learning focused on a person’s future job. Typically, the executi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve needs to prepare for a career move, often as part of succession planning discussions. Coaching for development tends to involve a deeper focus on execut

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve development and personal growth. The coaching sessions here typically focus on development for a future job by helping an executive discover strengths a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd weaknesses, and to determine where growth is needed.

Since an executive’s agenda is often broad and evolving, Coaching For The Executive’s Agenda tends

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to involve learning in the largest sense. Often the executive desires a confidant to offer insight, perspective, and constructive feedback on ideas and exp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eriences. The format for this coaching is ongoing, and coaching sessions evolve in response to the executive’s agenda. Frequently, this type of coaching is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

used to support change management by preparing an executive to successfully implement a change initiative, or to expand options when creative suggestions c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ould improve the chances for sound decisions. The coach often acts as a sounding board and offers feedback and suggestions to enhance the executive’s ideas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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To be successful in selling, individuals develop and practice various skills. These are not physical skills. Selling is a brain game, not a brawn one. A large part of selling deals with people's emotions. This doesn't only mean the customer's emotions but the salesperson's as well.

The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. One of the main reasons customers stop buying from a business is because of apathy after the sale. You must have a follow-up program.

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