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Before Roger Bannister broke the four-minute mile, people believed it was an impossible feat which would kill the person who attempted it. Bannister achi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eved it, though, because he was one of the few people who believed it was possible. Once he had achieved that goal, other people started to break the four

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

minute mile too!

So our own personal belief can help us achieve something or prevent us achieving something – that is very clear to most of us. There is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nfortunately another truth that is more difficult to grasp. This is that our beliefs about other people can prevent them from reaching their full potentia

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

According to James Rhem, of the online National Teaching and Learning Forum (www.ntlf.com), "When teachers expect students to do well and show intellec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ual growth, they do; when teachers do not have such expectations, performance and growth are not so encouraged and may in fact be discouraged in a variety

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of ways."

So take a minute to review your team members. Are they all equally capable in your eyes or do you have a few favourites – are the ones that do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

well, the ones you have a positive belief about? Do you have the same positive feeling toward the other people, whom you may not feel to be as gifted?

Gi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e your team the best possible chance to succeed. Make a point of believing in them. After all, a belief is merely a certainty about something. You might l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ke to check these positive assumptions for yourself to see if you live up to them:

1. Everyone is doing the best they can with the resources they have –

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

people make the best choice available to them at any moment in time, based upon their life experience and choices they are aware of. If someone is not beh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aving in an appropriate way, they need to be given other choices to consider.

2. There is no failure, only feedback – it is more valuable to view yours

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd others’ experiences in terms of a learning frame rather than a failure frame. If someone does not succeed, they have not failed – they have just discov

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

red one way not to do a particular thing.

3. A person is not their behaviour – this is really important in terms of respecting someone’s self esteem. If

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

someone makes a mess of something, it doesn’t mean that they are a mess! Behaviour is what someone does, says or feels at a moment in time. It is not thei

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

self or their true identity. Make sure you challenge someone’s behaviour and not the self – a person’s self is greater than their behaviours.

4. The me

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aning of a communication is the response you get! If you do not get the response you require when communicating with your team, you probably need to chang

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the way you communicate.

Bear in mind that everyone has a different life experience and the meaning of a word for one person may be completely different

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to another. Remember that voice tone and facial expression also communicate information, and people may respond to these just as much as they do to what

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou have said.

So check out your beliefs about the various members of your team. Believe in them, all of them, and they will more than likely surprise you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In a newspaper report by The Straits Times (attached below), it was reported that ComfortDelGro has submitted a position paper to the Ministry of Transport, giving their two-cent worth on how the public transport industry should be structured. Two specific suggestions are given: to merge with rival SMRT to create one big giant transport company, or to have two separate companies with different areas of expertise – one running buses while another operating trains. (Note: It should be quite obvious that SBS Transit will be the natural bus company and SMRT will be the train company).

Knowing who the QUEEN BEE is wherever you are is IMPORTANT if you wnat to get anything done quickly! Finding the QUEEN BEE sometimes takes times. Its not always the Top person in the office.. but it’s usually the person with the MOST influence.. EMOTIONALLY. It’s the person that is protective and loyal and will completely RAGE Against anyone who dares get too close. This article shows you how to find that person and work with them effectively!

Unless you work in a Communist State or in the Public Sector, all businesses are interdependent. What this means is that without other similar businesses around, your business would struggle to exist. Is that a good thing?

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