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The concept of team-building has been growing in popularity since the 1970s, but it really took off as a phenomenon in the 1990s. It is now firmly established and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

there have been television programmes based on the concept, such as the recent show called The Carrot and The Stick. Shows such as Big Brother have included team-b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uilding challenges.

It is in the corporate market that team-building is widely practiced with the majority of companies from medium size upwards making it part of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

their regular staff development. But what is team-building and why is it important?

At its simplest a team is a group of people working together to achieve a com

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mon goal. It is the inclusion of the word ‘people’ in this statement which makes team-building necessary; because people are unique, each with different characters

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, different behaviours and a different understanding of the behaviour of others.

One of the most common team-building theories is that of Dr R Meredith Belbin. Be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lbin devised a questionnaire which illustrated the different personality types of workers. Belbin decided that there were eight types of worker in the 1970s and a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ninth type has been added since then.

An example of a Belbin type is a Resource Investigator; one who is extrovert, enthusiastic, communicative, explores opportun

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ities and develops contacts. Importantly the Belbin theory gives each type ‘allowable weaknesses’. In the case of the Resource Investigator these are that they can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

be over-optimistic and lose interest once initial enthusiasm has passed. This is very important, as one of the key features of a successful team is that each memb

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

er understands their colleagues and takes account of their strengths and weaknesses.

Another useful management tool is the Strength Deployment Inventory. This is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

very easy to use and divides people into three colours. Red types are aggressive, goal orientated and prone to very direct communication. Blue types are relationsh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ip focussed and more gentle and social. Green types are the detailed type; they understand how things work and like data. SDI shows how Reds can upset other types,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Blues can seem too nice and Greens can be viewed as boring.

Interestingly SDI shows that many people change type when under pressure. For example, someone who be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

comes a Blue under pressure can feel tearful if they are not used to that state and those who become extremely Red can be perceived as aggressive by others. This i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s a useful tool as it is easy to understand and suddenly delegates gain a greater understanding not only of their own team but their family, friends and almost eve

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ryone they meet.

These theories and tools are important if the team wants to gain a real insight into their colleagues, but sometimes the requirement is for socia

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l team-building or, in other words, fun. ‘You can learn more about a person in an hour of play than in a year of conversation’ observed Plato in the 1st century BC

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. A day away from the office enjoying a Treasure Hunt, Quad Biking or Crystal Maze style team challenge is an excellent way for team members to bond and get to kno

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

w each other away from the office. A bit of fun, a pleasant location and the detachment from the stresses of work can do wonders for team morale and relationships.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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High fuel prices are due to bad US Policy and over regulation of American Business by the FTC.

I don’t care what you think about - about me; about this article or about anything else you chose to think about. You can read this entire article and say; “That’s a good article or it’s a crock…” It doesn’t matter. I don’t care. It’s not about what you think; it’s about what you do.

Are you in business to make money or get customers? Think about the answer as you read this article.

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