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The five relationships you must nurture to maximize your effectiveness in the marketplace can be identified by looking at the fingers in yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur hand. The number one relationship that gets overlooked is symbolized by your index finger.

The index, or pointer finger represents those I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

call pawns and pushers. Pawns and pushers are in your life to hinder your progress in achieving the plan and purpose your Spiritual Source

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

has assigned to your life.

Whenever you seek to move outside your comfort zone, or pursue those things in your heart that will benefit othe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rs and yourself, you can expect opposition and physical restraints. Pawns and pushers will hold you down or back.

Let's briefly look at the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Pawn.

A pawn in a chess game is of least value. It can only move in one direction. Pawns become powerful when joined with another pawn to cr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eate 'a duo,' but is limited to six advances. Many times before the game is over, there are some pawns who have taken no action at all. Thos

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

who do move forward, end their movement before the eighth (8th) rank. Also, a pawn can be promoted to any position, except king.

How does t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat relate to pursuing your business dreams? A pawn is someone who can be used to further the purpose of another. In a negative situation, pa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

wns seem like positive allies. The question you must ask yourself is, "Will my association with this person, or group propel me toward fulfil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ling my dream, or kill my dream?"

Pawns can be powerful persuaders, especially when joined with another. Their words of encouragement and sup

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

port may sound so convincing that choosing to flow in the direction they are traveling seems like an obvious choice. Keep in mind three (3) th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ings when pawns show up:

1. Pawns are limited in how far they can take you and are on one track. The track may not lead to your destination

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. You may not reach your destination because...

2. Pawns get off track before they complete the course, or don't take action at all... satisf

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed with things as they are.

3. Pawns do not make it to the eighth (8th) rank. Eight (8) is the number of new beginnings. Pawns are not look

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing to begin something new. Neither can they envision the possibility of a life without limits. Pawns are limited in their thinking. It's w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hat Zig Ziglar calls, "stinkin thinkin." Stinkin' thinkin' by pawns are negative thoughts spoken aloud to hinder themselves and you.

Pawns ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e mockers and scoffers who want power and attention; especially the kind you are receiving, but can't get.

TIP: Review what you've written wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

en you first imagined the possibilities of fulfilling your business dreams. If there are people who do not stand in agreement, or are negat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ive about your dream, let the dream killers go and move on.

In Part 2 we'll see the value of pushers in your journey toward business success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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