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I was watching an interview with Charles Barkley. His basketball career was being discussed. He was asked to rate the great players during

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

his 1985-1990 years.

Charles declared Michael Jordan #1 and Barkley #2. The commentator, to clarify the statement, asked Charles if he tho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ght himself better than Magic Johnson. Charles replied, "Yes." The commentator then asked Charles if he thought of himself as better than L

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rry Bird. Charles replied again, "Yes."

Barkley went on to explain why. He felt that both Magic Johnson and Larry Bird belonged to better

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eams, so they seemed better because they were playing with other great players. I would disagree. The title "great player" or "super star"

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

doesn't mean anything if their team is not involved.

I left the interview and watched a segment of Mr. 3000, a feature film starrin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Bernie Mac. In the movie, Bernie plays a one time great player, who has returned to Major League Baseball after a discrepancy in his hit t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tals was found. He joins his old team at the end of a season to get a few more hits. He's having a hard time fitting in and the team is alm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

st out of contention for the play-offs.

After a losing game, T-Rex, the current super star of the team is being interviewed in the locker

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

room. T-Rex blames the loss on his teammates. He believes that he did his job. He's about to make even nastier comments when Bernie steps u

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and draws the reporters over to himself and away from the new super star. He meets T-Rex later in the parking lot and explains that Bernie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wasn't looking for glory, but rather protecting the super star from damaging relations within the team.

So often in sports we see super st

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rs hired for their names. They come in and get their stats and a bigger name for themselves, but do nothing for the team. They think they a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re the team, they ignore the team, or they look down on the individual members of the team. It's the same in business. Headhunters supply h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tshot executives and turn-around experts who come in and make bold moves, increase stock prices or public confidence and move on.

Super st

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rs in sports and business are great, if they can communicate with team members. Teambuilding begins with knowing our roles, forming mentori

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g relationships, building trust, and improving the team.

In Mr. 3000 Bernie finally gets a hit, T-Rex joshes him and begins to show

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

leadership. The team begins to think like a team, act like a team, and play like a team. They rally for the play off run.

If the super st

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r works without team members, team members gain nothing. If the super star works in spite of team efforts, then the organization gains noth

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng. If the super star works only for himself, then the team members, the organization, and quite possibly even the super star gains nothing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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