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Recently, a senior executive asked me how a leader can build loyalty and a desire to follow him in his teams. I thought that was a great question. This was what we discussed:

People n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eed to:

feel proud of, connected with, and excited about their work.
be valued, acknowledged, and included.
feel part of something “bigger than themse

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ves”.

feel that what they do matters;

be rewarded for good work;

feel that what they do is a contribution to others.

believe that they ar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e operating at their best.

have confidence in and trust their leaders.

If you help them achieve these objectives, they will reward you with their loyalty and sup

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ort; their great ideas, their honest feedback; and their hard work.

These same principles work for both team leaders and team members to build loyalty to one another; and to have t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eir boss be loyal to them!

The 15 Ways You Can Create Loyalty & A Desire To Follow You are:

You build their trust in you, and you demonstrate your trust in the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

You articulate, promote, and breathe life into a vision and mission the team can align with and be proud of. The team members feel they are part of something bigger than

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hemselves. This helps then to realize their own potential greatness

You articulate the values and objectives that achieving the vision and mission will fulfill.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

articulate the values and behaviors that they and you will use when implementing the mission.

You live by the values, vision and mission. You don't need to be perfect; you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

do have to demonstrate commitment and determination to the values, mission, and vision.

You demonstrate confidence in yourself and them.

You actively encourage an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are responsive to feedback; acknowledges your mistake; and do "course corrections" when you are off track or conditions change.

You are perceived as "real"; that is your de

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onstrate credibility and character.

They believe you have the competencies needed to do your job:

Skills and Expertise
Drive and Commitment
Intelligenc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e
Courage

You listen to your people, and actively invite their input. You include and consider their input in any decision that affects them.

You trust in and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

believe your people. You are proud of them; even before they have earned it.

Consistently create a sense of “we can do this if everyone does their part” and that everyone is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

important to achieving success.

You appropriately defend your people and represent their needs.

You hold them to their greatness. You don't let them be less than

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

who they are.

Exceptional leaders who inspire loyalty really do make the needs of their employees a higher priority then their own needs. If your employees believe this is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rue of you, they will offer their own loyalty in return.

The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

keep from meddling with them while they do it. ~Theodore Roosevelt

Loyalty is an essential ingredient in being an exceptional leader and in developing other leaders and high perf

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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