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Do you remember how you felt after your last interaction with another person either o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n the phone or face to face? That person - it could have been a customer, a colleague

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, a salesperson, a friend or even a member of your family. Did they make you feel go

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

od, uplifted and more positive, did they leave you feeling neutral or did they make y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou feel down and more negative.

Unfortunately, most of us have grown up in a negativ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e culture where it's much easier to tell people what they did wrong rather than prai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sing them when they succeed. Research in the United States found that 65% of employee

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

received no recognition for good work in the past year. Similar research in other

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

countries of the world shows comparable results.

Other research has shown that the n

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

umber one reason people leave their job and customers take their business elsewhere

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is that they don't feel appreciated. (And if you think about it - many people leave t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

heir partners for the very same reason)

If customer's leave an interaction with you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or one of your team feeling better than they did before, then they're much more like

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ly to come back, recommend you to other people and spend more with you.

If one of yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r team feels better after an interaction with you then they're much more likely to pa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ss that feeling onto a customer. "The way you treat your staff is the way they'll tr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eat your customers" - Karl Albrecht

Give five positive comments to one negative comm

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ent to the other people in your life and you'll have - more happy customers - a work

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

place that's more productive and more fun - more friends - better relationships and a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

healthier, happier and longer life.

Remember - "Hand out warm glows, not dampeners.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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