Just Other Articles

Recently, while developing a customer service program, I asked my client to provide me with detailed descriptions of behaviors he wanted his team members to engage in. He called

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

me back a short time later and told me that his department heads were having a difficult time with the assignment. They knew what the employees were doing wrong, but they could

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n’t put into words what excellent performance looked like.

You may be saying to yourself, “Where did he find these managers? How could they not be able to describe acceptable b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ehavior?” Actually, this situation is very common. Most team leaders know what they want their members to stop doing, but they aren’t clear about what they want them to do inst

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ead. By following the steps listed below, you will have a clear plan to guide your members to outstanding performance.

Describe What It Looks Like - You need to get clarity abo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ut how you want your team members to act. Create a picture in your mind of what outstanding performance looks like. Concentrate on the actual behaviors that are involved. Don’

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t use phrases like an excellent team member would have a good attitude. That leaves too much room for misinterpretation. Focus on the behavior. If team members had good attitu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es, what would they do? How would they use their bodies, their voices, what actions would they be taking?

Choose The Most Critical Elements – Once you have listed the excellen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t behaviors, prioritize them. List the most critical behavior that absolutely must be done. Then list the second critical behavior, the third, etc. You will come up with a hie

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rarchy of behavioral standards.

Communicate Your Expectations – Once you have determined the most important behaviors, you must let your staff know what is expected of them. On

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e of the biggest reasons for poor performance is that team leaders are not effective in communicating expectations to their team. Most people want to do a good job. However, id

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eas of doing a good job are very subjective. You must clearly state the behavior that you expect. If there are areas where employees are weak, provide them with the necessary t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

raining to improve their skills.

Give Feedback – Let your team members know how they are doing. Provide both positive and constructive feedback. Don’t wait for the annual eval

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uation. Feedback should be a continuous process. If a team member is performing at a high level, let him or her know. Often, we don’t take time to recognize good behavior, but

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that is wasting a very important motivational tool. People like to receive praise for a job well done. When they receive that praise, they are more likely to repeat the behavio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r. Let team members know when their behavior falls short of the mark. Again, focus on the behavior, not the personality. Describe the incorrect behavior and tell them the beha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vior that is expected. Once they begin to perform in the appropriate way, recognize and praise the new behavior.

Continue To Add New Behaviors – As team members become adept at

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

key behaviors, it is time to add new ones to the level of expected performance. By setting up expectations in steps, it prevents staff members from feeling overwhelmed. It als

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o allows them to experience the sweetness of success as they gain mastery over the previous skills.

So as you lead your team on a day-by-day basis, remember if you can’t see wha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t you want them to do, there is no way they will be able to do it. Follow this plan and you will discover that you have created a high performance team of which you can be proud

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/45956/justotherarticles-If-You-Cant-See-It-They-Wont-Do-It.html">If You Can't See It, They Won't Do It</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/45956/justotherarticles-If-You-Cant-See-It-They-Wont-Do-It.html]If You Can't See It, They Won't Do It[/url]

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself

Beer coasters – a viable, well accepted and useful advertising format. If you have joined the growing number of companies buying advertising space on the beer home page, you will see how beer coasters drive up the traffic count.

If you run a mobile auto services business, changing windshields, windshield repair, auto detailing, on-site car washing or even mobile oil changes, lube or repair you most likely will want to work on Corporate Parking lots where hundreds of potentials cars are waiting and sitting there all day.

Tags

Links

Just Other Articles - If You Can't See It, They Won't Do It

Related Articles: