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Just Other Articles - Awakening To Greatness - 7 Differences That Make the Difference To an Extraordinary Business Future
We are all born with the potential for greatness. There are no exceptions. Yet most people realize less than 10% percent of their potential, while a small handful of others rise to extraordinary heights and become legends in their own rights. * What makes great achievers great? * What propels them to defy the odds and become legends in their own right? * How can you unlock y According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product our greatness? Read the autobiographies of great achievers in any field - athletes, entrepreneurs, business leaders – and there is one great common denominator. They know that success comes from the inside out. External greatness derives from an internal source. It is not a goal you achieve. Rather it is a state of mind. An inner game where the only way you can claim victory is to ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in elevate your mind. There are no ordinary people, just ordinary minds. Through the tools of NLP (NeuroLinguistics Programming) and modeling, I have isolated the following 7 differences – the common inner game -- that propels each achiever to greatness. Learn and model their inner game, and you will expand your own playing field a lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. d accelerate your business success a thousand fold. Power of Vision and Mission The common thread among great business achievers is that success is not their ultimate goal. They build causes; not businesses. They are crusaders, propelled by a vision to make the world a much better place, with conviction and perseverance to make it happen. “I was worth about over a million here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe dollars when I was twenty-three; over ten million dollars when I was twenty-four; over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.”
Steve Jobs, CEO, Apple • What is your compelling “why” for building your business? • What passionate cause are you willing to fight for? • In what ways is your busi d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ess a “vehicle” to make this world a better place? Power of Values In NLP modeling, values are often the unconscious motivators that shape your future and drive your actions and behavior. Every great achiever is fanatical about the values for which their businesses stand. Anita Roddick – CEO, multi-billion dollar franchise, The Body Shop – is one of the world’s most outsp ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ken, controversial, and successful entrepreneurs of the age. Her passion for social and environmental causes – the basis for every decision she makes – reminds us that your can create profits with principles and “you don’t need to lose your soul to achieve success.” • What core values does your business stand for? • What business goals or actions are out of integrity with yo easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi r core values? • How can your core values differentiate your business in the marketplace? Power of Beliefs Your beliefs form your inner “rules” in how you play the “game.” Great achievers have inner “rule books” or beliefs that enhance their success, while most people have beliefs that keep them playing small. For example, great achievers are typically rebel-thin nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ers. They believe that “rules are made to be broken.” Warren Buffet – the second wealthiest individual in the world – went against the norm by picking companies/stock based on their business value, rather than their stock value. • What beliefs about yourself, what’s possible or how to play the “game” hinder your success? • What “rules” (inner or outer) must you break to sh and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ft your thinking? • Do you believe you were built for greatness? Power of “Journey” True greatness is less about the destination, and more about the journey. Read the autobiography of any great achiever, and you will find a story about defying the odds, overcoming the greatest of challenges, journeying on roads less traveled. Walt Disney was a high school drop ou ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi who suffered bankruptcy, risked it all 4 times and suffered repeated financial and business disasters, yet persevered with faith and determination. If you want to reach a different destination, you must travel a different journey. • How might your greatest challenges be the stepping stones to playing a much bigger business game? • To what outside circumstances do you curren ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ly give away your power? • Where are you giving less than 110% to your business goals? What attitudes or behaviors must you change to realize a different outcome? Power of Decision-Making Success is a decision. Leadership is a decision. The word “decide” comes from the Latin word “decidare” – meaning “to cut off all other possibilities.” Every great achiever ma dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod es a decision about the future they want to create. Despite dyslexia and not doing well in school, multi-billionaire and CEO, Virgin Company, Richard Branson, decided early on that he would make his mark in business. John F. Kennedy, Jr., made a decision – without knowing how - that we would send a man to the moon during his presidency. • What decisions are you currently making abo cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin t your business success? • How might wishing and hoping be holding you back? • What will it take to cut off all other possibilities to realize your desired business destiny? Power of Daily Success Habits Behind every extraordinary achievement is the discipline of daily success habits with huge payoffs over time. Any Olympic athlete will tell you about his tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen her days being filled with endless hours of hard work and practice. It is rare that success is overnight. Rather it is the culmination of consistent small steps over time. Warren Buffet plays monopoly for endless hours and memorizes over 200 annual reports a year. Donald Trump reads the newspapers by 6 am every morning. • What current habits get in the way of your business succes t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ? • What new habits must your cultivate instead? • If one of your heroes/heroines was running your business, what consistent daily actions would they take to achieve success? Power of Self Identification How you “see” and identify yourself are the single most powerful influences on your future success. Great achievers, at some point, awaken to their true ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ature. While they learn from their past, they do not let the past define them. Nor do they let their current circumstances dictate their future. It is their constant quest to reinvent themselves, their lives and their businesses that catapult them above the rest. Despite an early life of abuse and poverty, Oprah Winfrey knew that she was destined for greatness. The breadth and depth y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products f her personal evolution – including, humanitarian, 34 time Emmy winner, chairman of Harpo Entertainment, outstanding actress, political lobbyist and most successful woman in TV history – reminds us of our own boundless potential to become more than we currently are. • How do you let your past define you and your business success? • What pivotal moment in your life has had t . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de e greatest impact on your self-identity? • If you were to write a script of who you want to become, how would that script read? Right now, the only thing keeping you from your own greatness is that part of you – your mind -- is ‘asleep.” You are boxed in by your own “inner rules” and the boundary conditions of our thinking. The good news is: by changing the rules of your inner elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip game, you will wake up to your own extraordinary potential and achieve success you never thought possible. I invite you to take time to answer the above questions and identify which of the above 7 levels is most holding you back. I also invite you to check out my mini-ebook, The Mindset of Greatness: 21 Principles To Achieving Unstoppable Business Success … Oprah Winfrey Style! tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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