Just Other Articles

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product or retail):

1. Take immediate action: Always call or email within 24 hours of meeting someone telling

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

them it was nice to meet them, asking about their business and offering a little more info about yours and what you could do for them or their referrals.

2. Take more than one action: In addition to doing

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

1, also slip something in the mail to them - an introduction letter and a brochure, a thank you note (handwritten of course) or a flyer about your special promotion.

3. Use email wisely: Add them to your em

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ail database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice within 2 weeks.

4. Keep your ears and eyes out for others: Drop in the ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l or attach by email a document or article you found that you'd been discussing or something you recently read that would be of interest or pertinent to them.

5. Keep your database up to date: Enter them in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don't have a database, you should get one (ACT, Goldmine, Outlook) or start an Excel spr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eadsheet for starters. You can outsource this task.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

flyer or another follow up letter asking for referrals in case they don't think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relati

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nship, have coffee, meet for lunch, drop something off for them, etc. but another in-person meeting would be good in case they forget what you look like.

8. Make a creative impression: If you're really tryi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng to get their business and you're not getting anywhere, drop by a promotional product (s) with your card and brochure again or send it in the mail. Make sure your promotional product stands out from your c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mpetition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City's Chamber of Com

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

erce, professional or service organization, etc.) or some other system (like referral source vs. prospect) so that when you mail to them regularly you can mail to small groups at a time with a unique message.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Mail to your database quarterly and email them monthly at minimum.

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holiday

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone's birthday is to ma

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e this easy. Ask me for info on these companies by sending me an email to katrina@ksawamarketing.com !

These tips are for any type of business, retail, service or product

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number - yet 9 out of 10 times - absolutely NO follow up marketing!

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nly do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always ge

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

another coupon in the mail right after

to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ollow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over time so they keep you on top of their minds in case

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

something comes up where they need your products or services or someone they know does.

PERMISSION TO REPRINT: This article may be reprinted provided it appears in its entirety with the following attribution

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/46085/justotherarticles-10-Simple-Ways-to-Follow-Up-with-Prospects.html">10 Simple Ways to Follow Up with Prospects</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/46085/justotherarticles-10-Simple-Ways-to-Follow-Up-with-Prospects.html]10 Simple Ways to Follow Up with Prospects[/url]

Learn how to outmaneuver your competition and convert more prospects into customers using a marketing strategy that educates and protects consumers. It's simple, straightforward, and doesn't require any specialized skills.

Too often, as salespeople, we’re rushing for no good reason. Instead of calibrating our tempo to our prospects, we push them without knowing it, merely through our speed of vocal delivery, says Dr. Gary S. Goodman, President of Customersatisfaction.com, internationally acclaimed sales speaker, and best-selling author of 12 books, including HOW TO SELL LIKE A NATURAL BORN SALESPERSON and YOU CAN SELL ANYTHING BY TELEPHONE!

People who are new to sales or have been in sales for quite a while are probably familiar with the fact that cold calling can be a part of everyday life. Cold calling for cowards is a harsh term because at some point for everybody who has ever had to make a cold call there has been a fear...

Tags

Links

Just Other Articles - 10 Simple Ways to Follow Up with Prospects

Related Articles: