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Today’s consumer marketplace is saturated with products, many of which blend into one another and become lost in the sea of choices offered to consumers. For this reason, it has become necessary for manufacturers to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

make their products stand out in some way or another, and many are looking to innovations in the packaging world to help them sell their products.

Certain flexible packaging designs such as stand up pouches and uniq

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e barrier film combinations used for retort and vacuum pouches may be relative newcomers to the packaging market, but they have had an enormous impact at retail. In fact, the following list is just a small overview o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f the many benefits flexible packaging can offer you and your business:

1. Flexible packaging is extremely customizable, and can be made to fit whatever demands your product makes. In addition, you can order flexibl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

packaging in any variety of shapes and sizes; you can even have them die-cut into shapes that correspond with your product or brand, making them stand out even more at retail.

2. The use of flexible packaging can e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tend the shelf life of your product. Typically made from high-grade plastic, aluminum, or a combination of the two, flexible packaging offers additional protection from outside elements, meaning that your product is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

better protected for longer amounts of time.

3. Today’s retailers want products that can be merchandised creatively, and pouches made with flexible materials offer limitless merchandising opportunities. For example,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

standup pouches can either stand on a retail shelf, or hang in a peg display, opening the door to new marketing possibilities.

4. Flexible packaging can be made with reusable features, either with press-to-close zip

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

seals, slide zippers, or even spouts for liquids. Because today’s consumer demands convenience, packages that are easy to use and reuse are especially successful at retail.

5. The unique construction of flexible pa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kaging using barrier materials that are strong yet pliable also opens the door to many new graphic design possibilities. Because these materials can be printed using advanced flexographic and rotogravure printing met

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ods, your package can be printed with extremely vibrant colors, and very vivid, clear logos, making your product stand out even more at retail.

6. The sky’s the limit when it comes to size. While most manufacturers

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

employ flexible packages that are relatively small in size, some adventurous marketers have decided to use this medium for extremely large packages that are then sold to wholesale stores like Sam’s Club or Costco. Ev

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ry type of retailer has something to gain from flexible packaging.

7. Flexible packaging can be designed using gusseted bottoms, which means that the package will expand when the product is placed into it. This is e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

specially useful for manufacturers of liquid products, who need something that expands without compromising the strength of the package.

8. For commodity items like sugar, rice, or coffee, flexible packaging present

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

new and unique opportunities to make their product stand out. No longer confined to boring, traditional paper packages or boxes, flexible packaging opens the door to hundreds of merchandising and marketing possibilit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es.

9. Flexible packages, when empty, can be stored flat, which means that most of the space in your warehouse that was once used for rigid packages can now be used for something else. The easy-to-store convenience

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of flexible packaging adheres to many of the guidelines asserted by lean manufacturing principles, a business philosophy that has taken the manufacturing industry by storm in recent years.

10. Using flexible packagi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g is less wasteful than other packaging methods, such as rigid plastic bottles or bag-in-a-box designs. Since more and more retailers are demanding strict adherence to environmental regulations, and because today’s c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onsumers are extremely conscious of environmental issues, less wasteful packaging is oftentimes much more appealing.

Flexible packaging is just a portion of the overall packaging industry. Yet, at the rate its manu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

acturers continue to develop unique designs to showcase products and protect them like never before, it is clear that it will continue grow in popularity and quite possibly become the dominant segment in the business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As previously mentioned, most gift basket business owners have experience with creating professional and beautiful looking gift baskets. It can be difficult, if not completely impossible, for you to recreate that work yourself, should you be interested in making your own Valentine Day gift basket.

We are all aware that establishing a good name in the business is a hard thing to do. There are lots of factors you need to consider in order for you to be successful in what you do. On the contrary, establishing a business name in the market can be a smooth transaction or it could be an awkward citation.

In business, it’s success or failures boil down to one thing and that is money. Was there profit after the campaign, did it break even or is the company in the red? This is the reason managers have to be critical thinkers because this is the only way for any firm to survive.

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