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Hiring a professional speaker can be an effective way to raise an issue, educate an audience or drive home a business message. Use these top ten ideas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to get the most value from your investment.

1. Use pre-event publicity to build interest in your speaker.

Use posters to announce the speaker and the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

topic.

Send a memo describing the speaker’s credentials.

Encourage your staff to visit the speaker’s website.

2. Fully inform your speaker about you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r business.

Provide information for the speaker to study well in advance: annual reports, newsletters, press releases, etc.

Answer the speaker’s ques

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ionnaire as completely as possible. Don’t hold back useful insights or information.

3. Put your speaker in touch with people in the business.

Give yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r speaker access with management and staff prior to the event. Telephone conversations are a good start. Face-to-face meetings are even better.

4. Put

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your speaker in touch with your customers.

Encourage contact between your speaker and your customers. Let customers know in advance that a speaker wi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l be calling to gather their ideas and suggestions.

5. Be candid with your speaker about your culture and your competition.

Let your speaker know wha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

’s really going on in your industry. Be sure he or she understands your competitive advantage and the actions being taken by others.

6. Review and use

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a speaker’s introduction.

Your speaker should provide you with a ‘speaker’s introduction’ in advance of the actual event. Customize this to link with

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your event theme or business issues.

The person introducing the speaker should be prepared and enthusiastic. The introduction starts the speech!

7. R

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

inforce the message with take-home handouts.

Help people remember and apply key points with an attractive take-home handout. Handouts can be as extens

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ive as a customized notebook, or as simple as a laminated wallet-size card.

8. Arrange for audio and video taping of your speaker.

If your speaker is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

properly prepared and effective in delivering an important message, the cost of professional audio and video taping can be a very wise investment.

9.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mprove room setup with your speaker’s input.

Be sure your speaker has access to the venue prior to his or her presentation. Professional speakers have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vast experience with room layouts, acoustics, lighting, etc. Small improvements can make a very big difference.

10. Allow time for questions and answ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs, but ensure you get good questions!

When the schedule allows, a Q&A session lets your audience go deeper into the topic with the speaker.

Get good

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

questions by letting your audience know in advance that a Q&A session will follow the normal presentation. Allow a few minutes for discussion among aud

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ience members before taking the first question. Make sure one or two participants are ready in advance with excellent questions to help ‘get the ball r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lling’.

Provide microphones for your audience to ask questions. Otherwise, ask your speaker to repeat each question clearly before providing an answer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When most people sit in a job interview, the last person they want to project is their true self. This is not to say that anyone intends to provide any false or misleading information about talents, experience, or skills. The intent of people who interview for a job is to project the most positive aspects of their personality and skills possible, while avoiding being trapped into providing too much negative information about their past efforts.

Spray painting has changed over the years. Some equipment sprays a higher Transfer Efficiency rate cutting back on the over-spray. With this change you will saving money on the amount of paint needed.

Your organisation's accounting systems can either aid the implementation of faster, leaner processes with higher throughput, or hinder it by encouraging high inventories, and wrong product and pricing decisions.

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