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Intercultural Communication Tips

Working across cultures is a new experience for many people. Intercultural communication can be a dynamic and creative affair but occasionally due to the ina

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bility to interpret people correctly it can be a challenge. Building an understanding of other people’s cultures, their communication styles and behaviors can go a long way in improving relationships

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and being more successful in an intercultural environment.

Even without trawling through lots of books, articles or even taking part in an intercultural communication workshop it is possible to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

implement some basic principles to help improve one’s intercultural communication skills. The following intercultural communication tips are provided to help people working in international and multi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cultural environments get some basic insight into dealing more effectively with people and not letting culture become an issue.

1. Be Patient: Working in an intercultural environment can

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e a frustrating affair. Things may not get done when expected, communication can be tiresome and behavior may be inappropriate. Patience with yourself and others helps move beyond such issues and add

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ress how to avoid similar incidents in the future.
2. Establish Rules: Sometimes if working in a truly intercultural team it may be necessary for all to take a step back and set down some

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ground rules. i.e. how do we approach punctuality, meetings, communication, emails, disagreements, etc? It is always a good idea to try and develop the rules as a group rather than have them imposed

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

3. Ask Questions: When you don’t understand something or want to know why someone has behaved in a certain way, simply ask. Asking questions stops you making assumptions, shows the quest

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ioned you did not understand them and helps build up your bank of intercultural knowledge.
4. Respect: The foundation of all intercultural communication is respect. By demonstrating respe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t you earn respect and help create more open and fruitful relationships.
5. The Written Word: Sometimes people who do not have English as their mother tongue will read more proficiently t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

han they speak. It is a good idea to always write things down as a back up.
6. Time: Not everyone in the world thinks “time is money”. Understand that for many people work is low down on

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the priority list with things like family taking a much higher precedence. Do not expect people to sacrifice their own time to meet deadlines. It is good practice to always leave a bit of spare time

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hen considering deadlines.
7. Humour: In an intercultural environment one man’s joke is another’s insult. Be wary of differences in the sense of humour and also the acceptability of bante

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r and the like in a business environment.
8. Always Check: The easiest way of minimizing the negative impact of intercultural communication is to check and double check. Whether agreeing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

omething or giving instructions, a minute spent double checking all parties are ‘reading from the same sheet’ saves hours of work later on down the line.
9. Be Positive: When faced with i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ncidents of an intercultural nature steer clear of blame and conflict. Stay positive, analyse the problem areas and work as a team to build strategies and solutions to ensure the same never occurs ag

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ain.
10. Self-Reflect: A good intercultural communicator not only looks outwards but also inwards. Take time to reflect on your own communication, management or motivation style and see w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ere you can improve as an individual.

Research into the area of intercultural communication and working in a multicultural environment continues to show that the culturally diverse team is usual

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ly the most inventive and vibrant. However, unless businesses and individuals start to address the area of intercultural communication as a serious business issue, this potential will not be realized

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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