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Is your marketing less than you wish it to be? Is your marketing simp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly not pulling in the clientele you wish it would? Is your marketing

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

not living up to your business or marketing plan? Is your marketing p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oper as per the MBA textbooks, but it is simply not working to your e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

xpectations? Do you feel these expectations are reasonable and achiev

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ble and yet you are not getting the results you planned for and expec

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t?

There are so many ways to promote your business and simple ways t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

deliver your simple message. I can remember a storeowner once who wa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s a good customer of mine when I first started my mobile car washing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ervice. Each week I would wash his car and he would ask how come I wa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s so successful. At the time I did not feel so successful, but I expl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ained to him so of my theories on marketing.

He asked me what he sho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ld do to market his business better, so I rattled off some ideas; See

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that trash can out there on the side walk? Wall Paper it a 3-Day Hol

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

day Weekend Sales Message? See that light pole? Take some banner ribb

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on and string it to your store? Get a sandwich sign out front with ba

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

loons? Cover the trash bin in back so it is not visible for those par

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

king back there?

Offer one of my discount car wash coupons to everyo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e who buys over $50.00 and see what happens. Well he did all that all

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

right and we have been friends ever sense. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Boring - that's the last word we want to hear in our training evaluations! There can be many reasons why our students feel that way. A common reason for boredom and confusion is providing too much information.

Do you look to your work to define meaning and joy or just to collect a paycheck? Each carries a different result. Those who seek meaning and joy in their work tend to choose carefully what they do; they know what they do helps determine who they are. For others who work just for the money, there is little expectation of meaning or joy—just as long as the paycheck rolls in.

Losing customers happens at the customer service desk, the checkout or even a change in the layout of the store. However, have you considered how many customers you have lost from your bathrooms?

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