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When marketing to new customers and trying to decide if you should cold call all the people on your lis

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t or limit that list, take my advice and shoot first and ask questions later and you will be glad you d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

id. Once I was in Tennessee setting up a franchise in Memphis for the son of a well-known doctor.

Our

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

franchise company sets up fleet washing franchised businesses to help large corporations keep their veh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

icles clean. Anyway we were going thru the phone book and listing all the possible accounts. Then we no

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ticed a really large trucking company had a depot there but it was not listed at all, only their sales

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

office. It was a company which already washed their own trucks in some yards and would not be intereste

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d as we had learned many times in many cities before.

So, we saw this advertisement for; “Driver

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s Wanted” and I said; “What the hell” and added the company to the list anyway and th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e next day we had some 400 names of companies to call on and I had completely forgotten about that comp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ny name I added and yet at the time, kind of knew that they would not be interested or so I thought?

W

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ell it turns out they needed our services at this one office, but at no other offices in the nation, in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

teresting I thought, as I was shocked that a brand new sales person on our Bonzai and Blitz Marketing T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eam got the appointment to go see them. It was his fifth call even on his very first day even. So, we w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ent in for a meeting a pulled out all the stops at the sales presentation.

Sure enough we signed up th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e account $40,000 per month and we exceeded our goals for the Blitz Mission week for the new franchisee

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and quit early and everyone partied for week on the Marketing Team until we moved to another city to a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ttempt to do the same thing. We could not sell anymore or we would overwhelm the cleaning crews and our

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

new franchisee in his first month. Moral of the story? When cold calling, call everyone and the seven

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

people on the Blitz Team, well they are the seven top reasons why you should. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many things you can and will do along the way to building your business, but few things will have the impact on your business as that of

The place to start when implementing meaningful conflict resolution is with the individual. Each individual is always first responsible for the way they interact within their work environment. You are the one person you have control over.

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