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Just Other Articles - Top 10 Tips for a Successful Network Marketing Presentation
As network marketers, we often have important information to impart and our role in doing so is a major one. Many, many times I have had the pleasure of having people approach me to say how hearing me speak literally changed their lives due to the powerful message and the persuasiveness of the delivery. M
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ost people in MLM are not trained presenters or salespersons but there are a few steps everyone can take to make sure their message has the best possible chance of being well received. Here are my top tips:
1. KNOW YOUR AUDIENCE: Not every pitch will work for everyone so before you go to present t
1. KNOW YOUR AUDIENCE: Not every pitch will work for everyone so before you go to present t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e products or the business, whether it’s to just one person or to many, do a little research to ensure you’re presenting at the appropriate level. If your presentation is too lightweight, you’ll bore them; too in depth, you’ll confuse them. Either way, they will switch off and your vital words will fall on
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
deaf ears.
2. WIIFM: Yes, that old chestnut, but it’s worth repeating as it’s so often forgotten. Bearing in mind tip no. 1, what are the challenges faced by this person or this group of people? How does your business opportunity or your product solve their problems? Focus on answering these que
2. WIIFM: Yes, that old chestnut, but it’s worth repeating as it’s so often forgotten. Bearing in mind tip no. 1, what are the challenges faced by this person or this group of people? How does your business opportunity or your product solve their problems? Focus on answering these que
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tions rather than trotting out the mechanics of your offering. Your audience must feel you’ve prepared your presentation specially for them, even if it’s essentially the same one you’re giving all the time.
3. CONTINUALLY LEARN AND PRACTICE PRESENTING: One of the most important skills any network
3. CONTINUALLY LEARN AND PRACTICE PRESENTING: One of the most important skills any network
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
arketer can hone is that of becoming an accomplished speaker. It impacts so many other areas of your life as it massively increases your self-confidence. The more professionally you can deliver your message, the more readily it will be received, the more lives you will touch and the more money you will mak
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e in your business. Learning to present well is an investment in yourself and can give you the greatest return on the capital you’ve invested.
4. HANDLE DISSENTERS WELL: One of the major fears I hear from network marketers is that of being faced with doubting prospects or those who dispute what th
4. HANDLE DISSENTERS WELL: One of the major fears I hear from network marketers is that of being faced with doubting prospects or those who dispute what th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y’re being told. Unfortunately, the tendency is to dig in and fight your corner but this can turn the discussion into an argument and work against you, especially if you’re giving a presentation in front of a group. When you’re faced with negativity, always start your answer with “That’s a very good questi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n…” and continue with your viewpoint. Wherever possible, turn things around to make your audience right. Download a free “one-sheet crib sheet” on this important subject at http://www.laddersofsuccess.com.
5. SHOW, DON’T TELL: Show the products you’re talking about. Let people feel, smell and see
5. SHOW, DON’T TELL: Show the products you’re talking about. Let people feel, smell and see
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
for themselves instead of just hearing what they are like. If you’re making a presentation about the business opportunity, remember that your company has probably done a lot to make things easier for you. Make sure you get the prospecting materials they offer, show the pictures of the top distributors, t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
lk about them as if they are real people .
6. LET YOUR GUARD DOWN: People buy from those they know, like and trust. How can they do any of this if you won’t let them get to know the real you. You don’t have to be perfect, you can talk about your own challenges, beliefs, family, hopes and dre
6. LET YOUR GUARD DOWN: People buy from those they know, like and trust. How can they do any of this if you won’t let them get to know the real you. You don’t have to be perfect, you can talk about your own challenges, beliefs, family, hopes and dre
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ms. Doing so gives your prospects more opportunity to identify with you so you can use the similarities to build rapport.
7. STORIES INSTEAD OF FACTS: When we get excited about our products, we often delve into the features of the products, what works and why. This is all very exciting once you’ve
7. STORIES INSTEAD OF FACTS: When we get excited about our products, we often delve into the features of the products, what works and why. This is all very exciting once you’ve
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
had your first wonderful product experience, but it doesn’t make for a very exciting lead-in to your presentation. People want to know about results. They want the bottom line. There’s plenty of time to get to the detail later but to start this way could send most of your prospects to sleep (apart from t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e professors in the audience, of course). The best way to illustrate what your products or business opportunity can do is through telling stories. Use your own story or a case study of someone you know. Use emotive words. Remember, not just the facts, the feelings too.
8. MAKE ‘EM LAUGH: When peop
8. MAKE ‘EM LAUGH: When peop
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e laugh they feel more relaxed and amenable. Every situation has a humorous side and if you’re telling a tragic story your prospects will welcome the respite that comes with a moment of levity. The golden rule is to move people: make ‘em laugh, make ‘em cry, then they buy. This is something I aim to do in
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
every presentation because it means I’ve moved my audience emotionally. I appreciate this is an advanced technique, but if you learn how to do it, you’ll increase your success rate exponentially.
9. DON’T TELL – ASK: Instead of telling your prospects everything, get them answering questions. Rathe
9. DON’T TELL – ASK: Instead of telling your prospects everything, get them answering questions. Rathe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
than saying “Did you know that only 1% of people retire financially free?”, ask them “What percentage of people do you think retire financially free?”. This gets your prospects involved and if you word your questions correctly, you’re coaching them to the purchase decision rather than having to push them
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nto buying. This is a technique I teach that I’ve perfected over the years. It works great for network marketers and women and I call it “pull selling”.
10. GIVE A REASON TO ACT NOW: Again, not being salespersons, many network marketers give a great presentation and then wimp out without asking for
10. GIVE A REASON TO ACT NOW: Again, not being salespersons, many network marketers give a great presentation and then wimp out without asking for
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the order. Your prospect’s motivation will never be higher than it is at that moment so make sure you use this to your advantage. Think of reasons why they should place their order today. Some possible reasons might be because you are offering a special bonus OR prices are about to increase OR there’s an
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
order deadline coming up so they’ll get their goods sooner OR you’re placing an order too so they’ll save on the postage OR you’re offering a discount on orders placed today OR you’re seeing someone else who could become a distributor and will go beneath them. Whatever it is, tell them, and secure the sale
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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