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1. Tell people the point or focus of your web site. Explain to them what t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hings they can do or which goals they can accomplish while visiting your s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

te.

2. Make your visitors feel comfortable at your web site. Give them yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur main business address, your visitors may not trust you if you're using

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

P.O. box.

3. Include a FAQ on your web site or via e-mail on an autoresp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nder. This will give your customers an extra convenience without having to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

contact you.

4. Buy advertising space on discussion board web sites. The

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

are usually arranged by subject; that makes them highly targeted.

5. St

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

art a free e-mail newsletter to create your own opt in list. Create a titl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that grabs readers attention. Submit it to free e-zine directories on the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

internet.

6. Record all your new promotion ideas into an idea journal, go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

od or bad. Sometimes you can combine ideas to create new ones to increase

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our sales.

7. Convert your web site and free e-mail newsletter into diffe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rent languages. This will increase your over- all target market.

8. Make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our classified ads stand out in a crowd. Use all capitol letters in the he

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dline, divide letters with extra spaces, add in text symbols, etc.

9. Rem

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ember your customer is always right, even if they are not. Resolve all con

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

licts quickly and painlessly. They are the lifeblood of your business.

10

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. Create a bond with your visitors by bringing up likes or dislikes you ha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e in common with them in your ad copy. Just make sure you do your research

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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